Holly Sheridan on Family Law, Firm Growth, and Smart Marketing Decisions

In this episode of the Law Firm Accelerator by BSPE Legal Marketing, Holly Sheridan, founder of Sheridan Lawyers, shares her inspiring journey from starting a small general practice to building a successful family law firm in Pennsylvania. Holly discusses strategic insights on firm management, effective client engagement, and essential marketing tactics. She candidly reflects on valuable lessons learned, offering practical advice for growing a thriving legal practice.

Podcast Takeaways:

1. Find Your Niche: Clearly define your practice area to build expertise and credibility.
2. Choose Wisely: Select marketing partners who understand your practice size and specialty.
3. Stay Connected: Keep potential clients engaged through consistent and insightful newsletters.
4. Harness In-House Talent: Use internal resources for genuine, effective social media outreach.
5. Local Presence Matters: Engage meaningfully with your community through events and local branding.
6. Be Flexible: Remain open to changing your legal focus according to market and client demands.
7. Build Your Team Right: Foster an educational, positive firm culture to enhance productivity.
8. Prioritize SEO: Invest in search engine optimization to steadily attract new clients online.
9. Strategic Networking: Network selectively to improve the quality and relevance of referrals.
10. Transparency Wins: Build transparent relationships by avoiding unnecessary long-term commitments.

About Holly Sheridan:
Holly Sheridan is the founder of Sheridan Lawyers, a prominent family law firm in Pennsylvania. With over a decade of legal experience, Holly has navigated the complexities of family law, growing her firm from a small startup into a respected practice. Known for her compassionate approach and strategic insights, Holly consistently advocates for her clients’ best interests.

About Viktoria Altman:
Viktoria Altman is the founder and lead strategist at BSPE Legal Marketing. With a proven track record in helping law firms excel through targeted digital marketing strategies, Viktoria brings unique insights into law firm growth and sustainability. She passionately helps attorneys attract ideal clients through expert SEO and tailored online strategies.

About BSPE Legal Marketing:
BSPE Legal Marketing specializes in digital marketing and strategic growth for law firms. Leveraging extensive experience in SEO, online marketing, and client acquisition strategies, BSPE Legal Marketing partners closely with law firms to enhance their online visibility, drive targeted client traffic, and achieve sustained growth.

Youtube: https://youtu.be/x-MywI01UIE