Holiday sales expected to be slower as affordability issues weigh on economy

Holiday sales growth this year is expected to be a bit more muted compared to past years, as consumers continue to grapple with affordability and cost-of-living challenges.

Independent forecasters predict that while there will be a year-over-year uptick in sales, that growth will be more modest. Inflation has been a lingering concern for consumers and retailers alike, and that will likely be reflected in how holiday shoppers approach this year’s season.

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