HoD S3E18 - Timing your positioning

S3E18 - Timing your positioning

Positioning means strategically choosing a position you want your company to hold in your target audience’s minds. This decides how your product will be perceived in relation to your wider industry. It’s a dynamic process that changes over time and should be revisited constantly. But when, and how? That timing matters.

In this week's episode, Max and Jonas discuss the order of your positioning journey and why should nice first, then broaden later (not the other way around). But also how you should deal with stakeholders, like VCs, managers, customers, your uncle. They also unpack some examples of positioning, both good and bad.

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🔊 Unmuted | B2B Marketing

🚀 Max van den Ingh

🖋 Jonas van de Poel