Hiring, Equity & Happiness: The Founder Conversation No One Has

In this reflection episode of Built Not Born In Business, we unpack the biggest lessons from our recent conversation with Andrew Hulbert and what they mean for founders building real businesses today.

This isn’t a surface-level recap. It’s an honest discussion about what actually stuck with us and what we’re implementing inside our own businesses.

We talk about:

• Why long-form video is one of the most underused growth tools in modern marketing

• How one podcast episode can fuel weeks of content, lead generation and brand authority

• Why hiring the person, not the CV, could completely change your culture

• The reality of equity, ownership and rewarding the people who help you scale

• What your “island” looks like after exit and why most founders never stop to think about it

• The uncomfortable truth about happiness, money, health and what success actually feels like

This episode is for business owners, founders and leaders who are building something meaningful and want to think more deeply about how and why they’re doing it.

Real reflection from two founders still in the game.

Because success isn’t born.
It’s built.