In Part 2 of First Movers, a Pulse Check series, hosts Rhea Vitalis and Andrea Gilbert, of Everspring, sit down with Dr. Suzanne Zivnuska, Dean of the College of Business at California State University, Monterey Bay (CSU-MB). The conversation explores how CSU-MB is navigating the dual disruption of AI-driven student discovery and rapid workforce transformation. From rethinking SEO for AI to aligning curriculum with employer needs, this episode offers powerful insights for enrollment marketers, academic leaders, and anyone invested in the future of higher education.

- - - -

Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea

About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Live from the AMA Higher Ed Symposium, Carrie Phillips sits down with Jen Brock, newly minted Vice President at Mount Holyoke, to talk about what it’s like stepping into leadership, finding your people in the industry, and the importance of peer learning. Jen shares how AMA has shaped her journey, why she’s leaning into AI despite a learning curve, and how in-person conferences can double as team bonding retreats—especially when your team works hybrid across states.

- - - -

Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea

About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of Higher Ed Pulse, Mallory Willsea sits down with Harrison “Soup” Campbell, newly minted VP of Campus Partnerships at Ardeo, for a candid conversation recorded live at the American Marketing Association's Symposium for the Marketing of Higher Education. The two unpack the realities of career transitions, the evolving landscape of enrollment leadership, and the pressures facing today’s higher ed professionals. This honest, empowering episode offers both practical advice and a call to unity for those navigating change within the industry.

- - - -

Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea

About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this special live episode from AMA, Mallory sits down with Jason Smith, Managing Director at OHO Interactive, to unpack a crucial — and often overlooked — aspect of AI and higher ed marketing: how generative AI tools describe your institution online. Jason introduces OHO’s new AI Visibility Scorecard and reveals some surprising findings from their early research. You’ll learn what content AI is pulling, where it’s coming from, and why now is the time to clean up your digital house.

- - - -

Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea

About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Recorded live at the AMA Higher Ed Symposium at National Harbor, Carrie Phillips connects with Jasmine Hunter, a first-time attendee and session leader. Jasmine shares her excitement for the event, strategies for maximizing the experience, and her passion for internal communications. Whether you're a conference veteran or first-time attendee, this conversation offers a vibrant, behind-the-scenes look at how higher ed marketers are showing up, learning, and growing.

- - - -

Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea

About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of Higher Ed Pulse, host Mallory Willsea sits down with Tracey Halvorsen of Adeo and Yianni Mathioudakis of Deeo to explore how top creative agencies are baking artificial intelligence (AI) into their workflows—not as shortcuts, but as accelerators of curiosity, strategy, and creative clarity. From mood boards to brand worlds, these leaders share how AI is being woven into agency culture, not just tech stacks, to amplify good taste and push bold ideas forward.

- - - -

Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea

About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In the premiere episode of First Movers, a new Pulse Check series by Enrollify in partnership with Everspring, co-hosts Rhea Vitalis and Andrea Gilbert sit down with Dave Hunt, Director of Enrollment Marketing at the University of Kansas. The episode explores how the KU enrollment team is responding to the massive shifts in student behavior brought on by AI-driven search, stealth applicants, and the collapsing marketing funnel. Hunt shares practical strategies on content differentiation, leveraging AI for operational efficiency, and how to rethink SEO to stay discoverable and drive enrollment in a rapidly evolving landscape.

- - - -

Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea

About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of Higher Ed Pulse, host Mallory Willsea sits down with David Ludlam, Vice President of Marketing Communications at Colorado Mesa University (CMU), and Maria Kuntz from the University of Colorado Boulder to unpack one of the boldest higher ed campaigns of the year — Featherstone University. Part satire, part strategy, this fictional “Ivy” school took aim at higher education’s elitism, and in doing so, CMU held a mirror up to the entire industry. We explore the campaign’s origin story, its creative risks, and how it’s redefining what higher education marketing can look like.

Related Links:
Featherstone University Campaign
Inside Higher Ed: One Industry, Two Playbooks
Chronicle: ‘Featherstone University’ Isn’t Real. But Its Message About Higher Ed Packs a Punch

- - - -

Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea

About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.