Most entrepreneurs get stuck competing on price.

But real growth comes from building around value, purpose, and a formula you can repeat.

In this episode, Neil Twa sits down with Solomon Thimothy, founder of OneIMS and co-founder of Clickx, to break down his Growth Formula: a simple framework built on acquisition and retention. Solomon shares how he pivoted from building websites to running a 17-year growth agency, why businesses should stop treating leads as commodities, and how consistent execution creates predictable results.

In This Episode, We Cover:
✅ Why competing on price kills long-term growth
✅ The Growth Formula: acquisition + retention explained
✅ How to capture bottom-of-funnel demand before creating new demand
✅ The role of retention, nurturing, and automation in scaling
✅ Why execution matters more than perfection (with Elon Musk as an example)
✅ How Solomon pivoted from “pretty websites” to measurable growth

📍 Chapters
[00:01:13] Purpose vs. Price: Why Entrepreneurs Get Stuck
[00:03:48] From Websites to Growth: Pivoting the Business Model
[00:07:25] Building Around Outcomes, Not Commodities
[00:10:59] Competing on Value Instead of Price
[00:16:25] The Growth Formula: Acquisition + Retention
[00:20:23] Capturing Bottom-of-Funnel Demand First
[00:23:35] Retention and Nurturing Leads the Right Way
[00:27:15] Why Execution Beats Perfection

🚀 Learn more about Solomon at clickx.io

🚀 Visit Solomon on LinkedIn: https://www.linkedin.com/in/solomonthimothy

Follow Neil:
🔗 LinkedIn: https://www.linkedin.com/in/neiltwa/
📸 Instagram: https://www.instagram.com/neiltwa/
📘 Facebook: https://www.facebook.com/neiltwa/
🐦 X/Twitter: https://twitter.com/voltagefba
🎵 TikTok: https://www.tiktok.com/@fbabusinessbuilders

🎧 Like This Episode?

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✅ Share this with a brand owner or marketer in your network

✅ Drop a review to help others discover the show

Ready to stop trading time for money and build almost automated income with FBA? Visit https://voltagedm.com to learn how you can buy back you freedom by building your very own ecommerce empire!

Paid ads are expensive and crowded.

The brands that stand out today know how to blend organic marketing, referrals, and authentic word-of-mouth… online and offline.

In this episode, Neil Twa sits down with Ashley Stanford, digital strategist and co-founder of Ice Cream Social, to unpack how entrepreneurs can lower acquisition costs, create authentic content, and turn every customer into an influencer. Ashley also shares her own journey of building a flexible business while raising kids, and why “freedom” has always been her core driver.

✅ How to combine paid media with organic growth channels
✅ The role of authentic UGC and influencer partnerships
✅ Offline referrals and why every customer can be an influencer
✅ How Ice Cream Social helps brands activate word-of-mouth online
✅ Ashley’s journey to balancing business, family, and freedom

📍 Chapters
[00:01:26] Why Strategy Matters More Than Shiny New Tactics
[00:02:30] Paid Media, Email, SMS, and Word-of-Mouth Working Together
[00:04:14] The Rise of Authentic UGC and Influencer Content
[00:06:27] Managing Brand Guidelines and Legal Risks With Creators
[00:08:51] Defining Your Message and Building a Customer Persona
[00:11:02] Entrepreneurship, Family, and Building a Life of Freedom

🚀 Learn more about Ice Cream Social at icecreamsocial.io

Follow Neil:
🔗 LinkedIn: https://www.linkedin.com/in/neiltwa/
📸 Instagram: https://www.instagram.com/neiltwa/
📘 Facebook: https://www.facebook.com/neiltwa/
🐦 X/Twitter: https://twitter.com/voltagefba
🎵 TikTok: https://www.tiktok.com/@fbabusinessbuilders

🎧 Like This Episode?

✅ Subscribe for weekly conversations with real founders

✅ Share this with a brand owner or marketer in your network

✅ Drop a review to help others discover the show

Ready to stop trading time for money and build almost automated income with FBA? Visit https://voltagedm.com to learn how you can buy back you freedom by building your very own ecommerce empire!

Starting a business is hard.

The secret to success isn’t chasing easy money. It’s aligning your business with the life you want to create.

In this episode, Neil Twa sits down with Jason, founder of the Goal Crazy Planner and author of Dream Driven. Jason shares how he turned a personal struggle into a product people love, why market validation kept him going, and how he balances e-commerce with real estate to build long-term stability.

In This Episode, We Cover:

✅ Your business should be the means, not the end
✅ The importance of validation before investing heavily
✅ Lessons from building the Goal Crazy Planner brand
✅ The role of affiliates, influencers, and evergreen content in scaling

📍 Chapters
[00:01:13] Choosing the Right Business to Start
[00:03:10] Staying Focused Through Passion and Market Validation
[00:05:02] Turning a Pain Point Into a Product
[00:11:32] Pivoting With Market Shifts
[00:12:08] Influencer Marketing, Affiliates, and Evergreen Content
[00:13:27] Cold Outreach and Long-Term Relationships
[00:16:38] Dream Driven: Jason’s New Book on Starting a Business

🚀 Grab your copy of the Goal Crazy Planner at goalcrazyplanners.com and use code VOLTAGE for 15% off.

Connect with Jason Vandevere on LinkedIn: https://www.linkedin.com/in/jasonvandevere

Follow Neil:
🔗 LinkedIn: https://www.linkedin.com/in/neiltwa/
📸 Instagram: https://www.instagram.com/neiltwa/
📘 Facebook: https://www.facebook.com/neiltwa/
🐦 X/Twitter: https://twitter.com/voltagefba
🎵 TikTok: https://www.tiktok.com/@fbabusinessbuilders

🎧 Like This Episode?

✅ Subscribe for weekly conversations with real founders

✅ Share this with a brand owner or marketer in your network

✅ Drop a review to help others discover the show

Ready to stop trading time for money and build almost automated income with FBA? Visit https://voltagedm.com to learn how you can buy back you freedom by building your very own ecommerce empire!