High Impact Marketing with Poppi from Shark Tank

In this episode we talk with Allison Ellsworth, co-founder of Poppi, the prebiotic soda company from Shark Tank, taking over the functional beverage category with over 130K followers on Tik Tok and 100K on Instagram! We cover a lot of ground, from social media strategies and brand awareness activities (peep their summer house in the Hamptons) to the pros and cons of certain channels like Amazon! This was one of our favorite episodes of the season :)