What if your most powerful growth strategy was about having meaningful conversations and building connections?

In this episode, Suzi chats with Jules Brooke, founder of She's the Boss, who shares how podcasting became her most effective tool for building influence, connection, and opportunity — without needing a massive audience.

Jules didn't start with a grand strategy. What began as a love of interviewing women has evolved into a powerful platform that has connected her with hundreds of founders worldwide.

Along the way, she's built not just a network — but genuine relationships that have led to collaborations, clients, friendships, and unexpected opportunities.

One key takeaway is that podcasting flips traditional networking on its head. Instead of awkward small talk or transactional conversations, a podcast creates space for deeper, more meaningful connections.

It gives you:

• A reason to reach out to influential people
• A structure for the conversation
• A natural way to build rapport and trust

And importantly, it removes many of the barriers that make networking feel uncomfortable—especially for introverts.

In this episode, you'll discover:

• Why a podcast can open doors that cold outreach never could
• The surprising reason audience size matters less than you think
• How to turn conversations into collaborations, clients and long-term allies
• The difference between "being visible" and being known for something meaningful
• A smarter way to approach networking (especially if you're an introvert)
• What to do if your podcast—or your visibility strategy—feels scattered or unfocused

But this isn't about creating content for content's sake.

Jules makes a clear distinction between "noise" and "meaningful visibility." It's not about how many people see you—it's about being seen by the right people, consistently, for what you want to be known for.

She also challenges the idea that a podcast needs a huge audience to be worthwhile. In fact, she argues the real value lies in the doors it opens—the people you meet, the credibility you build, and the conversations that wouldn't otherwise happen.

If you've ever thought about starting a podcast—or wondered how to make your existing one more strategic—this episode will give you a new lens on what's possible.

Mentioned in This Episode:

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How to Become a Woman of Influence Online Course

Marketing often feels like a chaotic trial-and-error — jumping between strategies, trying everything, starting things and stopping things and wondering why nothing seems to stick. If that's how you've been feeling, this is a must-listen episode.

In this #AskSuzi episode, I'm answering one of the most common questions I get from women business owners: "How long should I stay focused on one marketing strategy to actually see results?"

We're breaking down why so many small business owners abandoned strategies before they work, what's really underneath the wish-washy changes, how to tell the difference between a strategy that isn't working and one that isn't working yet… and get my C.O.R.E. Marketing model to make simpler and smarter marketing decisions.

What You'll Discover in This Episode:

• Why marketing chaos is so common right now — and why it's getting worse
• What healthy experimentation actually looks like (hint: it's not "try everything and hope something sticks")
• The most common knee-jerk reactions business owners have when a campaign flops — and why it's sabotaging your work
• The real reasons we keep switching strategies (it's more layered than you think)
• The one word that completely changes how you think about your marketing
• How long a marketing strategy actually needs to run before you can fairly assess it
• The difference between "this isn't working" and "this isn't working yet" — and why it matters
• The 3 foundational reasons a campaign genuinely fails (and what to do about each one)
• The C.O.R.E. Marketing Model — four things, done consistently, done well

If you enjoyed this episode, please leave a review wherever you listen. It helps more women business owners find the show and find their community.

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Reviewer - Rhonda Garvin, Palmtree Learning

If you've ever felt like your message no longer quite fits your business—even though everything looks "successful" on the outside—this episode will resonate deeply.

In this conversation, Patrice Poltzer, creator of My Story Pro, explores a subtle but critical shift that happens as businesses grow: the story that once built your momentum may no longer carry your leadership.

In the early stages, your founder story is often everything. It's personal, relatable, and powerful. It helps people connect with you in a crowded market. But as your business evolves—growing in team, complexity, and impact—that same story can start to feel incomplete.

Not wrong. Just… outdated.

Patrice introduces the idea of moving from a founder-led story to a mission-driven story. One that still honours where you began, but expands to reflect what you now stand for, who you serve, and where you're going.

We also explore:

• Why messaging becomes "blurry" as your business grows
• The difference between content that creates noise vs. authority
• Why so many women feel they're constantly repeating themselves—and what's missing
• What sustainable visibility looks like (especially if you don't want to be "on" all the time)
• How to use AI as a tool without losing your voice

One of the most powerful takeaways is this: your story is not just about your past—it's a tool to help you step into your future.

And yet, many women hesitate to fully own their story. Not because they lack experience—but because they question whether it's "worth" sharing.

Patrice challenges that directly.

Your story is your unique IP. It's the one thing no one can replicate. And in a world increasingly shaped by AI-generated content, your humanity is your greatest advantage.

This episode is an invitation to rethink how you show up—not just as a business owner, but as a leader.

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Meet our reviewer - Lydia Dyhin, Calma Lifestyle

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