Building your Brand With Authenticity:

On this episode of Her Success, your host Amanda Dempsey speaks with Felicia Reeves, the Chief Marketing Officer for Empower Brands, and Monica Feid, the Co-Founder and Chief Operating Officer of Thunderly Marketing about the vital role authenticity plays in the growth of a brand, and the power of a using a brand’s core mission to lead its trajectory.

Special Guests: Felicia Reeves and Monica Feid.

Kathleen Gosser, Ph D, of the University of Louisville is this year's winner of the Crystal Compass Award given by the IFA's Women's Franchise Committee.

Kathleen shares her thoughts on leadership in franchising with the WFC's Dawn Abbamondi of SMB Franchise Advisors.

Special Guest: Kathy Gosser.

In this episode, Amy Elder sits down with Tanya Lee, Woofie’s Franchisee.

They discuss the Franchise Means Local Campaign with IFA and Tanya’s journey to woman-owned Franchise ownership.

Special Guest: Tanya Lee.

Welcome to Season Seven of Her Success, the podcast that celebrates the stories of female franchise leaders brought to you by The Women's Franchise Committee of the International Franchise Association.

Today the committee's leadership team gives a preview of the 2026 Annual Leadership Conference happening Monday February 23rd during the IFA Annaul Convention in Las Vegas.

Join WFC Chair Larisa Walega of Ziebart International and new incoming WFC Chair Ali Kraus of Benetrends as they discuss the ALC event and the mission of the Women's Franchise Committee with today's guest host, Jack Monson.

Special Guests: Ali Kraus and Larisa Walega.

Annual Leadership Conference teaser alert!!

Tune in to this month’s interview with Kyla Dufresne, founder of Foxy Box. Kyla explains how she made waxing a comfortable, fun, inclusive and sustainable experience for Foxy Box’s customers, and how the “Foxy Family” culture is central to their success in franchising.

Enjoy this intro into Kyla’s story and mission-- Kyla will be speaking at the Annual Leadership Conference at the IFA Convention in February!

Register for the Convention and for ALC to hear more from Kyla!

Special Guest: Kyla Deufresne.

In this episode, Ashley Mitchell sits down with Alesia Visconti, the powerhouse CEO and President of FranServe Inc., to talk about her journey from corporate burnout to franchise trailblazer. What began with a simple Google search for “something else” turned into ownership of the world’s largest franchise broker network.

Alesia shares how she followed her gut to buy FranServe just 18 months after joining, turned around Franchise Dictionary Magazine, and built a team rooted in trust, empowerment, and growth. They dive into her book, The Pink Tsunami: Women’s Rise in Franchising, and the many ways women can enter the franchise space—beyond just ownership.

Special Guest: Alesia Visconti.

In this episode of the IFA Women's Franchise Committee Podcast: Her Success, host Amanda Dempsey interviews Carisa Findley, Senior Vice President of Franchise Support at Unleashed Brands.

Carisa shares her how her introduction to small business ownership at age three led to her career in franchising and how her upbringing in franchising continues to impact her work and her approach with her team and franchisees. She also explains how her personal growth practices inform her philosophies on leadership, mentoring, and motivating others, and how that translates into high-performing, positive teams.

Special Guest: Carisa Findley.

In this episode, we sit down with Allison Tsomos, Chief Operating Officer of Celebree School and a key member of the team behind the brand’s intentional, values-first expansion.

Allison shares what it meant to be named IFA’s first-ever Emerging Franchisor of the Year, why laying a solid foundation before launching into franchising was crucial, and how she leads with empathy, culture, and heart - while continuing to use data to make good decisions.

Special Guest: Allison Tsomos.