Her Faith at Work | How To Fuel Business Growth with Faith-Led Marketing Podcast Por Jan Touchberry - Brand Development Consultant & Digital Marketing Expert arte de portada

Her Faith at Work | How To Fuel Business Growth with Faith-Led Marketing

Her Faith at Work | How To Fuel Business Growth with Faith-Led Marketing

De: Jan Touchberry - Brand Development Consultant & Digital Marketing Expert
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Feeling stuck in your small business and craving growth that doesn’t burn you out or compromise your faith? Her Faith at Work is your faith-forward solution for real business growth. Hosted by marketing strategist and small-business consultant Jan Touchberry, this podcast is the go-to resource for Christian entrepreneurs who want to grow their business with strategy and surrender. From email marketing and digital funnels to messaging clarity and mindset shifts, Jan brings straight-talk encouragement and practical tools to help you build a business that actually works—without losing sight of who you are or Who you serve. Whether you’re launching your first offer, refining your website, or figuring out why your email list isn’t growing, this show delivers the clarity and conviction you need to take the next step in business and in faith. What You’ll Get Inside Every Episode Proven digital marketing strategies designed for small business growth without the tech overwhelm Website, funnel, and email marketing tips that make selling feel natural, not salesy Interviews with faith-driven leaders who have walked the same road of building businesses that honor God Straight talk on hustle culture vs. holy obedience, so you don’t lose your soul while chasing success Messaging clarity and brand breakthroughs that position your business to grow authentically Jan knows the tension Christian entrepreneurs face—balancing profit with purpose, marketing with ministry, and ambition with alignment. That’s why every episode blends practical strategy with Biblical perspective—so you leave with tools you can use right now and encouragement to keep God at the center of it all. The Questions This Podcast Answers If you’ve ever wondered: “Why isn’t my business growing the way I thought it would?” “How can I grow my email list without spamming people?” “What kind of lead magnet actually converts for faith-based audiences?” “Why do I feel so stuck when I’m doing all the right things?” “How do I automate my marketing and still sound like me?” …you’re in the right place. Her Faith at Work gives you honest answers and actionable steps, without sugar-coating or hype. Who This Show Is For This podcast is for Christian small business owners, coaches, consultants, and entrepreneurs who: Want to market their business with clarity and integrity Need proven systems that make growth sustainable, not overwhelming Long to build a business that reflects their faith and values Are ready to stop Googling for answers and start growing with confidence About the Host Jan Touchberry is the founder of The Brand Collaborative, a consultant, marketing strategist, and multi-brand entrepreneur. She’s built her career helping faith-driven business owners align their systems, messaging, and offers so they can grow without spinning their wheels. With a voice that’s straightforward, seasoned, and faith-rooted, Jan equips you with both the tactical strategies and spiritual encouragement to lead your business well. Why Her Faith at Work Is Different Unlike typical business podcasts that focus only on hustle, or faith shows that don’t get into the weeds of digital marketing, Her Faith at Work bridges both. It’s where: Strategy meets surrender Marketing meets ministry Clarity meets conviction Every episode is crafted to help you not just run a business, but run it with integrity, confidence, and God’s guidance. Ready to Build a Business That Works and Worships? If you’re tired of feeling stuck, burned out, or unsure of your next step, this podcast will give you both the practical tools and spiritual perspective to grow your business faithfully and sustainably. Subscribe now to Her Faith at Work and start building the business God has called you to lead. Visit JanTouchberry.com or follow @jantouchberry on Instagram for more resources.© 2025 Growth Tips for Christian Entrepreneurs: Her Faith At Work Cristianismo Economía Espiritualidad Gestión y Liderazgo Liderazgo Marketing Marketing y Ventas Ministerio y Evangelismo
Episodios
  • Ep. 114: Your Email List Is Your Most Powerful Visibility Tool for Organic Marketing

    Ep. 114: Your Email List Is Your Most Powerful Visibility Tool for Organic Marketing
    Mar 18 2026
    Are you pouring energy into social media, podcast guesting, and SEO — only to watch those visitors disappear with no way to reach them again? In this episode of Her Faith at Work, Jan Touchberry reveals why your email list is the single most powerful organic marketing tool a Christian woman entrepreneur can build — and why every other visibility strategy you use becomes exponentially more effective when it feeds into a well-tended list.Jan breaks down the "bucket with a hole in it" problem that plagues even the most visible online businesses, walks through what a healthy email list actually does for your bottom line, brings a faith-based perspective on email stewardship, and gives you a practical 5-step framework — including a complete welcome sequence breakdown — to start building and tending your list today.What We Cover in This EpisodeWhy social media is "borrowed ground" — and what that means for your business stabilityThe mindset shift: your email list is the engine of visibility, not the reward for it4 things a healthy email list does for your business (including the one that directly impacts revenue)Why building an email list is an act of faith-based stewardshipThe 5 practical components you need to start growing your listA complete breakdown of the 5-email welcome sequence that warms up new subscribersWhat to do right now — whether you have no list, a dormant list, or a thriving oneKey Takeaways1. Social Media Is Borrowed GroundYou do not own your Instagram following, your Facebook page, or your TikTok audience. Algorithms shift, accounts get shut down, platforms disappear. Your email list is the one audience asset you actually own — and you can take it with you anywhere.2. Your List Is the Engine, Not the RewardWaiting until you have a "big enough" following to focus on your email list is a costly mistake. Every piece of visibility content you create — podcast appearances, SEO blog posts, collaborations — becomes dramatically more effective when it flows to a list that captures and retains interested people.3. Email Converts Better Than Social MediaPeople on your email list have already taken a step toward you. They are not passive scrollers — they are engaged. The data consistently shows that email subscribers convert to buyers at a significantly higher rate than social media followers.4. Your List Is a Stewardship ResponsibilityWhen someone hands you their email address, they are trusting you with something personal. Stewarding that access well — showing up with intention, delivering real value, not abusing the relationship — reflects the kind of business you are called to build.5. Consistency Is CompoundingEvery email you send is a deposit into the relationship. Going silent for months and then appearing in someone's inbox to sell something is a trust-breaker. You don't have to email daily — but you do have to show up regularly enough that people remember who you are.The 5-Email Welcome Sequence BreakdownJan walks through her recommended welcome sequence for new subscribers:Email 1 — Deliver & Introduce (Send immediately)Deliver the freebie, introduce yourself in 2-3 sentences, and tell subscribers what to expect from you going forward. Keep it short and warm.Email 2 — Your Story (Send 1-2 days later)Why do you do what you do? What brought you here? People buy from people they relate to — this is where that connection starts.Email 3 — Address the Core Problem (Send 2-3 days later)Speak directly to the struggle that brought them to your list. Show them you understand. This is not a sales email — it's an "I see you" email.Email 4 — Teach Something Useful (Send 2-3 days later)Give a quick win. A tip, a framework, a simple shift they can apply immediately. Proving your value before you ask for anything builds trust fast.Email 5 — Make an Offer (Send 2-3 days later)Now you've earned the right to invite them into something. Keep it natural and low-pressure: "If you want to go deeper, here's how I can help."5 Things You Need to Start Building Your List1. A compelling opt-in offerSolve one specific problem for one specific person. A checklist, guide, private podcast playlist, or short video training — something that gives her a quick win.2. A dedicated landing pageA clean page that answers three questions: What is it? Who is it for? What do they get?3. An email platformFlodesk, ConvertKit, MailChimp, ActiveCampaign — the best one is the one you will actually use. Set up automated delivery so your freebie reaches subscribers immediately.4. A welcome sequenceThree to five emails that introduce you, build trust, and set up a natural first offer. Don't leave new subscribers in silence.5. ConsistencyShow up regularly. Not necessarily daily or even weekly — but often enough that your subscribers remember who you are when your email lands.Resources & Links MentionedJoin Jan's email list: jantouchberry.com/newsletterFlodesk (email platform Jan uses) — https:/...
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    20 m
  • 113: How To Grow Your Business with SEO (Without Social Media) — Faith Hanan on Her Faith at Work

    113: How To Grow Your Business with SEO (Without Social Media) — Faith Hanan on Her Faith at Work
    Mar 11 2026
    How to Grow Your Business With SEO (Without Social Media) — Faith Hanan on Her Faith at WorkEpisode OverviewAre you tired of posting on Instagram and TikTok every day — only to watch your content die in 24 hours? In this episode of Her Faith at Work, host Jan Touchberry sits down with Faith Hanan, accidental SEO expert, copywriter, barrel racer, and mom of three, to talk about one of the most powerful (and misunderstood) tools for growing a Christian woman's business online: search engine optimization.Faith has not posted on social media for her business in over three years — and her business is still growing. In this conversation, she breaks down why SEO is the "crockpot of marketing," how to find the right keywords for your business, and what tools you can use today even if your budget is $0.About Faith HananFaith Hanan is an accidental SEO expert, copywriter, podcaster, homeschool mom, worship leader, and competitive barrel racer. She runs a copywriting and SEO agency and teaches faith-filled entrepreneurs how to scale their online businesses using SEO, keywords, and blogging — all in less than 20 hours a week.She is the host of the Simple SEO & Marketing podcast and creator of the Simple SEO Framework (SSF) group coaching program.What You’ll Learn in This EpisodeWhat SEO actually is — and why it shortens your sales cycle by putting you in front of "hot leads" instead of cold audiencesWhy social media content has a half-life of less than 24 hours (and what to do instead)How Faith hasn’t posted on social media for her business in 3+ years — and still growsThe #1 mistake entrepreneurs make with keywords (hint: you’re speaking a different language than your customers)Why targeting 120 highly specific monthly searches beats chasing 10,000 broad onesThe free tools you can start using today: Ubersuggest and Google Search ConsoleHow to know if your SEO is actually workingFaith’s simple framework: get your core pages optimized first, then add SEO-rich blog contentHow to write an SEO-optimized blog post in 90 minutes and maintain your traffic machine in 2 hours a weekKey TakeawaysWhat is SEO and why does it matter for small business owners?SEO (Search Engine Optimization) helps search engines like Google understand what your business does and surface your website to the right people at the right time. Unlike social media, which dies within 24 hours, SEO-optimized content can drive traffic for years. Faith describes it as "the crockpot of marketing" — you do the work upfront and results compound over time.How do I find the right keywords for my business?Faith recommends a two-step process:Start on paper — brainstorm words and phrases your ideal client would type into Google when searching for the problem you solve.Then validate with a tool — Ubersuggest (free version) connects directly to Google's API and gives you real search data, not estimates.Key insight: A keyword with only 120 monthly searches from your exact ideal client is far more valuable than a keyword with 10,000 monthly searches dominated by Nike and Under Armour.How long does SEO take to work?Most businesses start seeing results within 1.5 to 3 months, with more significant momentum around 6 months. The speed depends on your website’s current health, how long you’ve had a web presence, and how competitive your keywords are.Can I do SEO without being on social media?Yes. Faith is living proof. She stopped posting on social media for her business over three years ago and relies entirely on SEO and long-form content (blogs, podcasts). Because SEO-optimized content continues to be indexed and discovered for years, it works for you 24/7 — even while you sleep.Episode Timestamps00:00 Introduction — Meet Faith Hanan02:25 Faith’s background: SEO agency, homeschooling, and barrel racing03:55 Jan’s personal SEO journey — 6 months in, seeing momentum04:32 SEO is the “crockpot of marketing” — why people quit too soon05:00 What SEO actually does (and why it shortcuts the sales process)06:33 The social media rat race and why SEO is a better long-term strategy07:13 Faith hasn’t posted on social media for 3+ years — and it started as a church fast08:10 The half-life of social media vs. the longevity of blog content09:17 How to get started with SEO without getting overwhelmed09:45 The keyword language gap: how you talk vs. how clients search10:57 Why small, specific keywords beat high-volume broad terms13:40 Free and affordable keyword tools — Ubersuggest deep dive15:00 Start keyword research on paper first, then use tools16:36 How to know if SEO is working — Google Analytics & Search Console17:00 Optimize your core website pages before your blog19:16 Broken links, analytics, and getting coaching (barrel racing analogy)22:05 About the Simple SEO Framework (SSF) group coaching program24:42 Special discount code for Her Faith at Work listeners: JAN26:11 Where to find Faith — FaithHanan.com/framework26:25 The ...
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    29 m
  • 112: Monday Devo | The Fruits of The Spirit - Galatians 5:22-23

    112: Monday Devo | The Fruits of The Spirit - Galatians 5:22-23
    Mar 9 2026
    We all know the Fruit of the Spirit sounds great on Sunday. But by Monday? That fruit can feel really far away. In this episode, we get real about what it actually looks like to walk in love, patience, peace, and self-control when life gets hard -- a difficult client, a team member who dropped the ball, or a season that's just heavy. This one's practical, honest, and for every woman trying to run her business and her life with faith in the middle of it.Scriptures Referenced"But the fruit of the Spirit is love, joy, peace, patience, kindness, goodness, faithfulness, gentleness, and self-control."— Galatians 5:22-23 (NIV)"A gentle answer turns away wrath, but a harsh word stirs up anger." — Proverbs 15:1 (NIV)"Let us not become weary in doing good, for at the proper time we will reap a harvest if we do not give up."— Galatians 6:9 (NIV)"Do not be anxious about anything, but in every situation, by prayer and petition, with thanksgiving, present your requests to God. And the peace of God, which transcends all understanding, will guard your hearts and your minds in Christ Jesus." — Philippians 4:6-7 (NIV)"I am the vine; you are the branches. If you remain in me and I in you, you will bear much fruit; apart from me you can do nothing."— John 15:5 (NIV)Key TakeawaysThe Fruit of the Spirit grows -- you can't force it. Your job is to stay connected to the source and let it flow from there.Love and kindness in business doesn't mean being a pushover. You can hold your boundary AND lead with a gentle tone.Before you reply to that frustrating email or message, pause. Even five minutes changes everything.Your standards don't drop just because someone else's did. Faithfulness is showing up with integrity even when others don't.Joy is not the same as happiness. You can be in a hard season and still have deep-down peace that God's got you.You don't try harder -- you abide deeper. Stay connected to Jesus, and the fruit takes care of itself.Reflection QuestionsTake a few minutes with these this week -- in your journal, on a walk, or just sitting quietly with your coffee.Where is it hardest right now for you to walk in patience or self-control -- at work, at home, or somewhere else?Is there a situation you've been reacting to instead of responding to? What would it look like to pause first?What does your time with God look like right now? Is the root strong enough to produce the fruit you need?Who in your life or business needs you to lead with gentleness this week, even when it's hard?One Thing to Try This WeekPick one relationship or situation that's been draining you -- a client, a team member, a hard season -- and before you engage with it this week, spend two minutes in prayer first. Just two minutes. Hand it to God before you handle it yourself. See what changes.CONNECT WITH JAN:Here are all the best places and FREE stuff 👇🏻Grab your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠FREE DOWNLOAD⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠S: JanTouchberry.com/opt-inSubscribe to the newsletter: http://jantouchberry.com/newsletterFIND ME HERE:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - JanToucberry.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - @jantouchberryJOIN THE CONVO:We’d love to hear your thoughts on the episode and its impact on your journey. Use the hashtag #HerFaithAtWork and tag us for a chance to be featured in our next episode.ABOUT THE HOST:Jan Touchberry is a brand strategist, marketing consultant, and founder of The Brand Collaborative. She helps women entrepreneurs build profitable businesses with clear messaging, strategic funnels, and aligned visibility.
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    9 m
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