Brad Zerman is a seasoned entrepreneur with over 30 years of experience founding and operating businesses in highly regulated industries, including cannabis, payments, and financial services. He is the founder and CEO of Seven Point Cannabis Dispensary and previously led one of Illinois’ first licensed dispensaries before selling it to a public company. Zerman also personally benefits from the medical effects of cannabis, which fuels his passion for building a responsible and community-focused cannabis ecosystem.

Beyond cannabis, Brad built and sold major companies in ATM operations and payment processing, managing thousands of machines and billions in transactions while ensuring compliance and security. His extensive regulatory, security, and financial expertise positions him as a strong leader in the evolving cannabis industry

Todd McCormick's life’s work has been deeply rooted—literally and figuratively—in the fight for cannabis freedom. Todd is a lifelong cannabis activist, medical marijuana patient, author, and cultivator who has dedicated decades to advancing both the science and the culture of the plant. From being diagnosed with cancer at a young age and discovering the healing benefits of cannabis to playing an active role in medical marijuana research, Todd has lived the movement from the inside out.

His activism has taken him from courtrooms to grow rooms, from writing and speaking to hands-on cultivation, all while standing firmly for patient rights, legalization, and education. He’s written the influential book How to Grow Medical Marijuana and edited Jack Herer’s landmark hemp and cannabis book The Emperor Wears No Clothes. Today, breeder Todd is eager to share his years of expertise with the world through his seeds.

Jason Dunlap is a photographer and filmmaker based in Los Angeles, where he runs a studio producing cannabis-focused content, documentaries, and unscripted material in the historic Wiltern. With a career spanning fashion, music, and art industries, Jason has been documenting the cannabis space since 2003, capturing the work and stories of pioneers like Eddy Lepp, Jack Herer, Dennis Peron, Lynnette Shaw, and many more. His work blends cultural insight with visual storytelling, preserving the history and evolution of cannabis for a new generation.