Helena Crevar: Creating her Personal Brand, How to Avoid Burnout and Learning from Losing

Superstar competitor Helena Crevar is known as much for her distinctive look as she is for her incredible jiu-jitsu skills. In this interview Helena talks about her competition mindset, how she manages her personal brand, avoiding burnout, what she learns from (very occasionally) losing, and her plans for the future.

Apologies for any background noise - this interview was done in a hotel lobby in Abu Dhabi 24 hours out from her superfight on ADXC 11.

Episode 10 of Unknown Pressures is out now on YouTube, Apple Podcasts, Spotify and everywhere else.

Unknown Pressures is a jiu-jitsu podcast brought to you by two long-time industry insiders: Matt Benyon, the co-founder of Scramble and Polaris, and Hywel Teague, jiu-jitsu / grappling commentator and analyst.

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