Helen Neal (HN Communications) - Greenwash, Corporate Burnout, Going All In

What does it take to communicate climate action with honesty, without falling into the greenwash trap?

Helen Neal, Co-Founder of HN Communications, joins A Little Bit Radical to share her journey from corporate burnout to founding a values-driven sustainability communications agency.

In this candid conversation with Rob Fawkes, Helen reveals how becoming a parent pushed her out of a job she thought she wanted, how she built a remote, flexible team that works from all over the world, and why radical honesty is the key to meaningful sustainability storytelling.

They also explore the vital role of corporate and NGO partnerships, the quiet power of regional roots, and the transformative conversations that change everything.

In This Episode:

• Growing up as an only child and learning to define her own identity

• From shiny London offices to an accidental business owner

• Why she walked away from her career after becoming a mum

• The moment a client told her to "go all in" and why it changed everything

• What makes great sustainability communications and how to avoid accidental greenwashing

• The underestimated power of NGO and corporate partnerships

• Building a remote, flexible team with real work-life integration

• Why honest conversations and safe spaces are essential for progress

• Helen’s “Climate Leaders Community” and her mission to empower women in sustainability

• The advice she’d give anyone sitting on a radical idea

  
  

  Helen Neal on Linkedin

  
  

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