Heather LeMoine — Small Budget, Big Impact In Tourism Marketing

In this conversation, Heather LeMoine, the marketing and research manager for North Dakota Tourism, discusses the unique challenges and opportunities in marketing a state with a lean budget. She emphasizes the importance of creativity, collaboration, and community engagement in promoting North Dakota as a travel destination. Heather shares insights on how her team leverages data to inform their strategies and highlights the significance of visitor experience and hospitality in attracting tourists. The discussion also touches on emerging trends in tourism and the importance of continuous learning in the marketing field.