HearSay Podcast Por maslansky + partners arte de portada

HearSay

HearSay

De: maslansky + partners
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The language experts from maslansky + partners take on the smartest, savviest, and sometimes stupidest messages in the market today. CEO Michael Maslansky and President Lee Carter bring their experience with words, communication, and behavioral science to the table — along with a colleague or two — and offer up a "lay of the language." Their insight helps make sense of business, life, and culture, and proves over and over again that It's Not What You Say, It's What They Hear.© maslansky + partners 2022. Economía Marketing Marketing y Ventas
Episodios
  • The Language of MAHA & Vaccines
    Nov 11 2025
    It's no secret that America's trust in vaccines is declining, fast. Childhood vaccination rates are dropping, and nearly one in three Americans now questions what used to be a no-brainer. Then there's the "Make America Healthy Again" movement. Once dismissed as fringe, it's become a rapidly growing force reshaping the national conversation. If you're a communicator or business leader, you're probably already feeling the pressure. The old rules don't work. Talking about "science" doesn't persuade. Even the word "vaccine" can blow up in your face. So what do you say when the language itself is under attack—and how do you say it so people will actually listen? In today's environment, this is more than just a messaging challenge; it's a survival skill. In this episode, we reveal some strategies that can help you break the deadlock, connect with skeptical audiences by communicating effectively about vaccines, and turn a polarizing issue into a moment of real leadership. _______________________________________________________________________________________ Enjoyed the podcast? Rate us on Spotify or write us a review on Apple Podcasts. Questions? Email us at podcast@maslansky.com. We would love to hear from you! Want to keep up with what's new with us? Follow us on LinkedIn at maslansky + partners. Like to know more about what we do? Head over to our website.
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    29 m
  • From Goodness to Fairness: A Wake-Up Call for Corporate America
    Oct 16 2025

    We all feel it: anger, frustration, the sense that something fundamental is broken. People aren't just upset today. They believe the system is rigged against them. They don't just doubt companies, they expect to be taken advantage of. That's the reality we face today. The rules of engagement have changed. And it's vital for companies to start rethinking how they engage with consumers in the world we're operating in. In this new era, every business must view its actions and words not through their own efforts at goodness, but through the lens of fairness.

    In this powerful episode of HearSay, Lee and Michael will help you understand the context that we're living in and why people are so angry, so you can begin to communicate, resonate, and engage more effectively. They'll help you find a path forward by thinking differently about where your customers are, so you can meet them there… talk to them and engage with them in different ways… to reduce that anger and begin to rebuild trust.

    This is critical listening for anyone who's responsible for shaping messages, building trust, or protecting your brand.

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    33 m
  • Calming the Chaos: Communicating to Win in Today's World
    Sep 25 2025

    Do you ever feel like you're shouting into a hurricane… hoping your message lands, but knowing it might get lost in the storm? Today, one misstep in communication can cost you trust, customers, and credibility. The stakes have never been higher, and the noise has never been louder.

    Whether you're navigating the unknowns of AI, political upheaval, or global market shocks, the difference between chaos and clarity comes down to one thing: how you communicate when it matters most.

    On this episode of HearSay, we talk with Michelle Russo, EVP and Chief Communications and Marketing Officer at the U.S. Chamber of Commerce, about "Calming the Chaos." Michelle has spent her career turning uncertainty into opportunity—and she shares some real-world communication strategies to help businesses not just survive, but win in this environment.

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    41 m
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