Healthcare Marketing Predictions 2026 with Colin Hung

What does the future hold for healthcare marketing as we head into 2026?

In this episode of For the Better, Lauren Minors sits down with Colin Hung, one of the most connected voices in healthcare marketing and health IT. Colin is Editor-in-Chief of Swaay Marketing Community and Editor at Health IT Today, and he shares what he's seeing across more than 40 conferences a year. Together, they explore the biggest healthcare marketing and digital trends of 2025—and what marketers should prepare for in 2026—including frozen budgets, smarter measurement, digital front doors, in-person events, and the changing role of conferences and booths. Whether you're a healthcare marketer, health system leader, or digital strategist, this conversation is packed with practical insights you can apply right now.