Health Coach Academy Podcast Por Omar Cumberbatch arte de portada

Health Coach Academy

Health Coach Academy

De: Omar Cumberbatch
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Cutting edge strategies for the Certified Health Coach! As Health Coaching becomes more popular by the day, it is vital that we are able to use all of the resources available to us to create thriving practices in order to provide our clients with results that they truly want. The Health Coach Academy interviews experts of various disciplines to help us understand the concepts that will make our business boom all while keeping up with the latest health and wellness trends so that we are better able to serve our clients. Join us as we obtain the tools necessary to strengthen our industry's reputation as major players in the health and wellness movement. Actividad Física, Dietas y Nutrición Economía Ejercicio y Actividad Física Exito Profesional Higiene y Vida Saludable
Episodios
  • How Health Coaches Can Turn Their Expertise Into High-Ticket Leads Using Diagnostic Quizzes

    How Health Coaches Can Turn Their Expertise Into High-Ticket Leads Using Diagnostic Quizzes
    Feb 19 2026
    In this episode of the Health Coach Academy Podcast, we sit down with Maeve Ferguson, former Big Four consultant turned online business strategist, to unpack one of the most underrated but powerful marketing tools in the coaching industry: diagnostic quizzes and score-based assessments. Maeve shares how health coaches, consultants, and experts can transform their intellectual property into scalable lead-qualification systems that attract high-quality, high-ticket clients — without wasting hours on unqualified discovery calls. If you've ever wondered how quizzes actually work behind the scenes — or why some coaches quietly scale to multi-six-figure and seven-figure businesses — this episode pulls back the curtain. 🌍 Meet Maeve Ferguson Maeve's background is anything but typical: Former Big Four accountant (Ernst & Young) Years in private equity A life-altering illness that left her bedridden for four years A complete pivot into the online education and consulting world Today, Maeve works with top thought leaders, Harvard professors, and New York Times bestselling authors, helping them convert their expertise into high-end, repeatable revenue systems through diagnostics, infrastructure, and data-driven marketing. 🧠 Key Topics Covered in This Episode 🔹 What "Intellectual Property" Really Means for Health Coaches Maeve explains: Why every health coach already has intellectual property How frameworks, methodologies, and processes become IP Why IP is your greatest asset for lead generation and scaling You don't need fancy diagrams — if you help people get from A to B, you already have IP. 🔹 Why Quizzes Are So Much More Than Lead Magnets Forget PDF downloads no one reads. Maeve breaks down: The difference between fun quizzes vs true diagnostics Why score-based assessments outperform traditional lead magnets How quizzes create instant personalization and trust 🔹 How Diagnostic Quizzes Pre-Qualify Clients Automatically One of the most powerful sections of the conversation: How quizzes assess strengths, gaps, and readiness Why coaches waste hours on discovery calls that never convert How diagnostics filter out: "Not ready" leads Under-qualified prospects Low-investment buyers The quiz does the qualification before the call ever happens. 🔹 Segmenting Leads by Investment Level (Without Awkward Sales Calls) Maeve explains: How diagnostics quietly assess ability and willingness to invest Why pricing objections disappear when alignment is right How sales teams know exactly who is: A high-ticket client A mid-level buyer A digital-only customer This allows coaches to: Put the right offer in front of the right person Protect time, energy, and sales bandwidth 🔹 The End of "Discovery Call Hell" This episode directly addresses: Why discovery calls are often inefficient and draining How diagnostics replace 60-minute interviews with clarity Why sales conversations become shorter, calmer, and higher-converting 🔹 Are These Quizzes Too Long? Attention Span Myths Explained Maeve covers: Short quiz funnels (7–10 questions) Mid-length score-based diagnostics (15–40 questions) High-end thought-leadership assessments (Myers-Briggs / Enneagram-level) Key insight: If someone won't complete your diagnostic, they likely won't commit to your program. 🔹 AI, Automation, and the Future of Lead Qualification Maeve dives into: How AI agents analyze sales calls and funnels Identifying high-ticket buyers hidden in your email list Using data — not "gut feelings" — to guide business decisions Why foundations must come before AI 🔹 Why Traffic Alone Isn't Enough A critical warning for health coaches: A great diagnostic without traffic = a fancy object on the internet Messaging determines who enters your ecosystem "Struggle-based" marketing attracts low-budget clients Rich-niche positioning attracts premium buyers 🎯 Key Takeaways for Health Coaches ✔ You already have intellectual property — you just haven't systemized it ✔ Quizzes can qualify, not just capture, leads ✔ Diagnostics eliminate unproductive discovery calls ✔ High-ticket clients require different messaging ✔ Data > feelings when scaling a business
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    32 m
  • How Health Coaches Can Scale, Price with Confidence, and Win in "Saturated" Markets with Terri Ross

    How Health Coaches Can Scale, Price with Confidence, and Win in "Saturated" Markets with Terri Ross
    Feb 3 2026

    In this episode, we sit down with Terri Ross, founder of Terri Ross Consulting, healthcare business strategist, and former Fortune 500 executive, for a deep, practical conversation on how health coaches and wellness entrepreneurs can build scalable, profitable businesses — even in competitive markets.

    Terri brings over 20 years of experience in medical devices, aesthetics, sales psychology, and healthcare consulting. She's worked across oncology, cardiology, endocrinology, dermatology, plastic surgery, med spas, and integrative wellness — and now helps cash-based practices dramatically improve revenue, efficiency, and client results.

    This episode is a must-listen for health coaches, wellness professionals, med spa owners, and clinicians who want to stop underpricing, stop trading time for dollars, and start building businesses that actually scale.

    🔑 Key Topics Covered in This Episode 💡 Terri Ross's Origin Story

    • Growing up in Michigan and aspiring to be a doctor

    • Transitioning from medicine into the business side of healthcare

    • 16 years in Fortune 500 medical device companies

    • Launching Terri Ross Consulting after leading a company through an IPO

    🚫 Is the Health Coaching Industry Really "Saturated"?

    Terri challenges the myth of market saturation and explains:

    • Why cash-based businesses are NOT commodities

    • The difference between "selling services" vs. selling outcomes

    • Why education is still a form of ethical sales

    • How emotional decision-making drives buying behavior

    Clients don't buy nutrition plans, coaching sessions, or treatments —
    they buy confidence, relief, and quality of life.

    🧠 The Psychology of Selling Health & Wellness

    Terri breaks down:

    • Why people buy emotionally and justify logically

    • How insecurity, confidence, and self-image drive purchasing decisions

    • Why discovery calls are everything — and where most coaches fail

    • How to ask better questions to uncover what clients really want

    🎯 Niches, Avatars, and Why "Helping Everyone" Hurts Your Business

    A powerful discussion on:

    • Why "I help everyone" leads to weak messaging and poor compliance

    • How to define your ideal client avatar

    • "Riches are in the niches" — and how to identify yours

    • The importance of brand clarity, website messaging, and social proof

    💰 Pricing, Value, and Why Health Coaches Undercharge

    Terri shares her framework for pricing programs correctly:

    • Why most coaches price emotionally instead of mathematically

    • Understanding time, labor, cost of goods, and gross profit

    • Why anything under 50% gross margin is a red flag

    • How premium pricing actually improves client compliance and outcomes

    Cheap programs attract uncommitted clients.
    Premium pricing attracts action-takers.

    📈 Scaling Beyond 1-on-1 Coaching

    This episode goes deep into scalability:

    • Why trading time for dollars caps income

    • Moving from 1-on-1 → virtual → courses and systems

    • Creating repeatable, outcome-driven frameworks

    • Using KPIs and measurable results to scale ethically

    🗣️ The Sales Framework Every Health Coach Should Know

    Terri teaches her communication model:
    Listen → Acknowledge → Explore → Respond

    • Why most people listen to respond instead of listening to understand

    • How repeating and validating client concerns builds trust

    • How to connect treatment plans directly to desired outcomes

    • Why objections are rarely about money — they're about value

    🔥 Trends in Wellness, Med Spas & Integrative Health

    Terri discusses emerging trends, including:

    • GLP-1 medications (Ozempic, Tirzepatide, Mounjaro)

    • Peptides, hormones, and integrative wellness models

    • Why weight-loss drugs won't replace health coaches

    • The future is holistic, integrated care, not quick fixes

    🧠 Key Takeaways for Health Coaches

    ✔ Saturation is a mindset problem, not a market problem
    ✔ Clients buy outcomes, not sessions
    ✔ Premium pricing improves results and retention
    ✔ Niching makes marketing easier — not smaller
    ✔ Systems, frameworks, and education unlock scalability
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    32 m
  • Infinite Banking, Financial Freedom, and Becoming a Millionaire with Hannah Kessler

    Infinite Banking, Financial Freedom, and Becoming a Millionaire with Hannah Kessler
    Jan 15 2026

    In this powerful episode, we sit down with Hannah Kesler, second-generation financial strategist and money educator, to break down the Infinite Banking Concept, the Money Multiplier Method, and how she became a self-made millionaire by age 24.

    Hannah shares her personal journey—from dropping out of college and working at Cracker Barrel to building private banking systems, generating passive income, and achieving complete financial control and time freedom. We dive deep into how properly structured whole life insurance can be used as a private banking system to fund businesses, invest in real estate, pay taxes, and create long-term wealth—without relying on Wall Street or traditional banks.

    This episode is especially valuable for health coaches, entrepreneurs, and service-based business owners who want access to capital, liquidity, and financial stability while building their businesses intentionally and sustainably.

    If you've ever felt stuck financially, confused about money, or frustrated with traditional financial advice, this conversation will challenge everything you think you know about money—and show you a different path forward.

    What You'll Learn in This Episode

    • What the Infinite Banking Concept really is (and what it's NOT)

    • How Hannah became a millionaire at 24 using private banking strategies

    • Why traditional banking and retirement advice may be working against you

    • How to use whole life insurance for living benefits, not just death benefits

    • The difference between term life insurance and properly structured whole life

    • How entrepreneurs and health coaches can use infinite banking to fund businesses

    • Why liquidity, control, and uninterrupted compounding matter more than returns

    • How to access your money quickly without penalties or approvals

    • Why banks are the largest buyers of whole life insurance in the world

    • How to think long-term when building wealth and financial systems

    • The mindset shift required to truly take control of your money

    • How Hannah generates five-figure monthly passive income

    • Why infinite banking is a long-game strategy—not a quick fix

    Key Topics Covered

    • Infinite Banking Concept

    • Money Multiplier Method

    • Whole Life Insurance Strategy

    • Private Banking Systems

    • Financial Freedom for Entrepreneurs

    • Wealth Building Outside the Stock Market

    • Passive Income Strategies

    • Financial Literacy for Young Adults

    • Money Mindset & Control

    • Capital Access for Small Businesses

    About the Guest

    Hannah Kesler is a financial educator, speaker, and strategist specializing in the Infinite Banking Concept and private wealth systems. She works with entrepreneurs, business owners, and families to help them take control of their money, eliminate unnecessary risk, and build long-term financial independence.

    At just 26 years old, Hannah has built multiple income streams, owns real estate, runs her own private banking system, and speaks at 40+ live events per year—while living life on her own terms.
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    34 m
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