Podcast interview marketing is one of the fastest ways for health coaches to grow authority, expand reach, and attract right-fit clients—without living on social media. Strategist Chloe Williamson from Interview Valet explains how to guest on the right shows, borrow trust from vetted hosts, repurpose long-form interviews into evergreen content, and build a campaign aligned to your goals (education, client acquisition, or authority).

What You'll Learn

• Why podcast guesting often outperforms hosting for lead generation and credibility

• How to pick shows strategically (audience fit, titles/descriptions, host style, discoverability)

• Research that matters: demographics, geography, trends, and topic data Chloe uses

• Messaging that converts: overcoming "bragging" reluctance, positioning, and clear offers

• Evergreen content playbook: turn one 45-minute interview into emails, reels, blogs, ads, and talks

• Busting the "saturation" myth in health and wellness

• Guesting without social media: leverage email/newsletters and communities

• Post-interview promotion that actually moves the needle (and what to ask the host)

• Setting realistic goals and reverse-engineering your guesting plan

Key Topics & Flow

• Chloe's origin story and why guesting resonates in health & wellness

• Borrowed trust: how vetted hosts pre-warm their audiences

• Strategy vs. spaghetti: choosing shows, not just chasing downloads

• How to talk about yourself without feeling "braggy"

• Guesting > hosting for client leads (while both can coexist)

• Evergreen repurposing: interviews → emails, reels, blogs, talks, ads

• Seasons, replays, and keeping your feed ranking and discoverable

• "Niche down + niche out": expanding beyond a too-tiny avatar

• Defeating the oversaturation myth: everyone needs health

• Next steps: goal setting, outreach, prep, and post-show promotion

Action Steps for Health Coaches

1. Set your primary goal: education/authority, client acquisition, or content creation.

2. Build a show shortlist: audience fit, guest-friendly titles/descriptions, searchable show notes.

3. Develop talk tracks: 3 core stories, 3 actionable tips, 1 clear call-to-action.

4. Pitch with proof: outcomes, case examples, and a tailored angle for each host.

5. Repurpose immediately: pull 5–10 clips/quotes, 1 newsletter, 1 blog, and 3 reels from each interview.

About Chloe Williamson
Chloe Williamson is a strategist at Interview Valet, a white-glove podcast interview marketing agency. She partners with health and wellness professionals—physicians, clinicians, and health coaches—to design data-driven guesting campaigns that grow authority, expand audience reach, and generate qualified leads.

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• Share this episode with a fellow coach who's ready to start guesting strategically.

In this episode of the Health Coach Academy Podcast, we sit down with Sean Garner—marketing expert, former gym owner, Certified StoryBrand Guide, and founder of Sean Garner Consulting—to break down a simple, scalable marketing system for health coaches.

In this conversation, Sean explains why entrepreneurship is a calling and how to translate that calling into clear brand messaging, a conversion-ready sales funnel, and consistent growth using SEO, email marketing, YouTube, and a right-sized CRM. We cover the Build → Fill → Optimize funnel framework, what actually converts (hint: email lists and long-form video), and why a video podcast is the most leverageable content engine a coach can run.

If you're a health coach who's tired of guessing at marketing—or stuck relying on social media algorithms—this episode gives you practical, step-by-step moves to get clients and build a real business.

What you'll learn:

• Why entrepreneurship is a calling—and how that shapes your niche, message, and offers

• How to craft StoryBrand messaging that speaks directly to your ideal client

• The 10 essential sections every homepage/sales page needs to convert

• Why lead magnets (quizzes, checklists, webinars, mini-courses) are non-negotiable

• The fastest, simplest way to create months of content with a video podcast

• What actually drives revenue: email list size and YouTube, not follower count

• SEO for health coaches in 2025 (including AI-assisted content done right)

• When to adopt a CRM (sooner than you think) and what setup details matter

• A realistic path from confusion → clarity using Build, Fill, Optimize

In this episode of the Health Coach Academy Podcast, we sit down with Mitch McGinley, founder of Boutique Fitness Broker, to explore an entirely new path for health coaches and wellness entrepreneurs — creating boutique studios and wellness centers that can actually be scaled and sold for profit.

Most health coaches start their businesses focused on one-on-one or group coaching, but Mitch opens our eyes to a bigger vision: building a brand and system that can thrive — and eventually sell — without you.

• The step-by-step roadmap for building a sellable health or wellness business

• How to create systems and hire strategically so your business doesn't rely 100% on you

• Why profitability and scalability are key to long-term success and high valuations

• How to transition from personal brand to enterprise value

• Where to find existing wellness studios or spas for sale — and how to buy one with as little as 10% down

• The mindset shift from "health coach" to "entrepreneur and investor"

• Risk management tips for diversifying your income and protecting your business

Mitch shares that every health coach can — and should — start thinking about their exit strategy early on. Even if you're just beginning, you can build systems and teams that make your business scalable and valuable.
He also breaks down how acquiring a wellness business can instantly multiply your reach, your income, and your impact — even if you don't come from a traditional business background.

Mitch McGinley is the founder of Boutique Fitness Broker, a company dedicated to helping fitness and wellness entrepreneurs buy, grow, and sell their boutique businesses profitably.
A former yoga studio owner turned business broker, Mitch brings years of experience in hospitality, operations, and mergers & acquisitions — now helping others find freedom through entrepreneurship.

If you're a health coach dreaming of owning a wellness studio or spa, or simply looking to scale your coaching business beyond one-on-one clients, this episode is a must-listen.
Mitch's practical advice will change how you think about business ownership, growth, and long-term financial freedom.

🎙️ Don't forget to subscribe to the Health Coach Academy Podcast and leave a review on iTunes — it helps us keep bringing on incredible guests like Mitch!