He Runs a $1.5 ARR Business (With 3 People) | Anthony Pierri of Fletch PMM

Start a Convo on Linkedin or Book a Free Homepage Audit (Normally $500):In this episode of Marketing by Design, I sit down with Anthony Pierri, Co-Founder of Fletch PMM, to talk about why most agencies are set up to fail — and why productized consulting is the way forward. Anthony shares how doing one service over 400 times took him from 40% client satisfaction to 95%, why public pricing builds trust, and how to make your homepage work like a product page.TIMESTAMPS00:00 – The agency model is broken02:34 – Why paid can’t fix bad packaging06:51 – Good/Better/Best = three businesses10:08 – Why productized margins rise with scale13:34 – 400 reps to 95% satisfaction19:21 – Design still matters (even in wireframes)23:29 – Make your homepage a product page26:19 – Pricing in the hero (controversial experiment)31:18 – The BOM video: pre-qualify buyers34:49 – Why Fletch shares their entire playbookCONNECT WITH ANTHONY💼 LinkedIn: https://www.linkedin.com/in/anthonypierri/🌐 Website: https://www.fletchpmm.com/CONNECT WITH ANDY💼 LinkedIn: https://www.linkedin.com/in/mmgdesign/📸 Instagram: https://www.instagram.com/mindfulmilligan/🌐 Website: https://www.mmgdesign.net/TEAM🎙 Host // Andy Milligan: https://www.linkedin.com/in/mmgdesign/🎥 Production // MMG Design: https://www.mmgdesign.net/🤝 Powered by // AMA Columbus: https://amacolumbus.org