A few years ago, a legendary marketer (who will remain anonymous to protect the guilty) launched a membership site for $97 a month. Within a year, he scaled his business to more than 1200 paying monthly members.

But you know what?

He lost more than 50% of his business! Today, he has fewer than 600 members.

Why?

Well, he made two business-sinking mistakes that I also see financial advisors making in their own businesses too.

In today’s episode, I share this cautionary tale with you, reveal the two massive mistakes he made that resulted in losing more than 50% of his business, and explain how you can avoid these mistakes in your financial advice business.

Listen now.

Show highlights include:

• 2 big mistakes you must avoid in business if you want to attract and retain clients (0:33)
• The tragic story about how a marketing legend lost 50% of his business in a year (and how to avoid the same fate with your business) (1:53)
• Why even the best marketing assets won’t mean diddly if your financial advice business lacks this… (6:28)
• A few ways to deliver ongoing value to your clients that prevents them from leaving you for a competitor (7:56)
• The weird way charging more for your services helps your clients even more than it helps your bank account (9:37)

Since you listen to this podcast, I want to give you a gift:

If you subscribe to the Inner Circle Newsletter, I’ll send you a collection of seven “objection busting” and copyright free emails, personally written by me, that you can use right away to begin getting more clients. Sign up here: https://TheAdvisorCoach.com/Coaching. Then, let me know you subscribed, and I will reply back with a link where you can download them for free.