He Built Club Pilates—Now He’s Back to Disrupt Franchising (Again)

What happens when the guy who built Club Pilates, UFC Gym, and a multi-billion dollar franchise empire decides to start over? 👀 Enter Anthony Geisler and Sequel Brands—the “third choice” in franchising. Forget sold-out territories and underfunded startups… this is McDonald’s-level support with ground-floor access.

In this episode, Anthony reveals:

✅ How he scaled brands from 12 units to 1,300+

✅ Why no private equity + no debt is a game changer

✅ The portfolio (Pilates Addiction, iFlex, BODY20, BEAM)

✅ And why wellness + recovery isn’t a fad—it’s the future

If you’re dreaming of owning a franchise, this convo will change how you think about what’s possible.

7 Steps to Owning a Franchise:

https://path2frdm-1.hubspotpagebuilder.com/path-to-freedom-about-franchising

🔗 Want help finding the right franchise? Book a free strategy call with Wes: https://calendly.com/wes-barefoot/introcallwithwes

Connect with Wes:

Instagram: https://www.instagram.com/path2frdm/

Facebook: https://www.facebook.com/path2frdm

LinkedIn: https://www.linkedin.com/in/wesleybarefoot/

#Franchising #Entrepreneurship #Success