Having Diverse Expertise, with Mark Levy

Mark Levy is a differentiation expert. He differentiates corporations, brands, thought leaders, political campaigns, TV shows, live shows, products, services, books, and speeches. The ideas his clients and he have created have been discussed and used by hundreds of millions of people worldwide. 

Mark began his company in 2001, and is known for differentiating Simon Sinek. Simon’s endorsement: “Mark Levy is the man who helped me find my why. He inspires me.” Mark has also worked with and spoken to leaders, strategists, and teams in large organizations, including Adobe, Amazon, American Express, Bain, BASF, Google, Harrah’s, Harvard Business School, History Channel, Major League Baseball, McKinsey, Neighborly, Popeye’s, Proctor & Gamble, Stanford University, and UPS.

What you will learn in this episode:

• What Mark does as a differentiation expert and how he works with his clients
• What Mark means by his term, “Big, sexy idea”
• The phenomenon that exists today around having diverse expertise, being good at multiple things, and feeling like a failure because of it
• Why it works to your benefit to expand your education to more than one field
• You do need to be known for one thing, but that’s simply for marketing, an attention-getter, or mnemonic device
• The wellspring of excellence that comes from diverse training and expertise, and how you could possibly cut yourself off from it by focusing on “just one thing”
• The opportunity within this elephant is to learn how to stop apologizing for your greatness, and become aware of what you can bring to the table

Resources:

• Visit Mark’s website at: https://www.levyinnovation.com/ 
• Order your copy of Slaying the Onion (2nd edition) now!: https://www.kaleidoscopebooks.net/

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