Haverhill Santa Parade Organizer Details Behind-the-Scenes Planning for Nov. 23 Festivities

Santa Claus is getting ready to return to Haverhill later this month and bringing along some friends from the “Island of Misfit Toys,” the theme of the 61st Annual VFW Santa Parade.

During an appearance on WHAV’s morning show, parade Chairman Daniel Plourde discussed the theme, taken from the 1964 television special, “Rudolph the Red-Nosed Reindeer.”

“Yeah, the parade is coming up. It’s on the 23rd of November, Sunday afternoon at 1 o’clock. We leave from the Bradford Fire Station promptly at 1 and we go down Main Street, cross over the Merrimack River, turn left on Merrimack, turn right at the post office and end at the Boys and Girls Club at the corner of Emerson,” Plourde said.

Planning for the parade started in May and it costs about $50,000 to mount the parade each year—all covered by donations from both corporate sponsors and individual donors. Expenses include hiring the marching bands and other acts. More than 50 entries from high school marching bands across the region, floats from local organizations, antique cars and other performers will pass down the parade route, Plourde said.

“We’re doing very well so far. We have 20 plus floats, over 20 marching groups and about a dozen high school marching bands and other performing acts. So, we are in pretty good shape so far but there is always room for more,” Plourde said.

Floats and marching units set up at the Caleb Dustin Hunking School behind the Bradford Fire Station on the morning of the parade and are judged. Prizes are given in five categories, including Most Parade Spirit and Best Overall Float, Plourde said.

“Especially this year with it being the ‘Island of Misfit Toys,’ I expect to see some very creative things going down the street this year. It should be very entertaining,” Plourde said, noting this year’s theme is apt because the misfit toys debut as part of the Rudolph the Red Nose Reindeer animated movie which was released in 1964, the same year the Haverhill Santa Parade was launched.

Plourde said he expects every inch of space along the entire route will be filled with parade goers.

“Everyone has their favorite spots that some of them have been sitting in for generations. It’s always very entertaining for me to drive down Main Street the morning before the parade and see the chairs lined up marking territory,” Plourde said.

Some 50 people have volunteered as parade ambassadors and will be on hand dressed in red coats to assist on the day of the parade. The parade committee will also have its own float to collect donations. Those who wish to contribute before parade day may made donations at HaverhillSantaParade.com.

The parade was established by the late John T. Sullivan when he was commander of Haverhill’s VFW Lorraine Post 29. In addition to Plourde, other members of this year’s parade committee are Sullivan’s son, Thomas J. Sullivan, who serves as vice chair; Jessica Plourde, secretary; and Heather Powers, treasurer.

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