Harnessing Content & Communication in an Evolving Retail Environment

On the latest edition of #LyveTalks Karim sits down with Natasha Hatherall, the founder and CEO of TishTash Communications. A passionate advocate for women in business and women's health, Natasha has over two decades of experience in marketing, media, and PR, with a PhD in psychology and marketing. She founded TishTash Communications in 2012, a leading independent communication and PR agency with notable retail clients like ASICS, The Body Shop, and Lego.

In this episode, Natasha and Karim explore the challenges and opportunities associated with content marketing today. They examine how brands can use content in a dynamic marketspace by harnessing digital platforms and being responsive to consumer needs; touching upon real-world examples for retail brands to build compelling narratives that resonate with their audience.