HardAF Seltzer: Can a 5M+ Fanbase Fuel the Next Media-Led Beverage Empire?

In this episode, we explore the rise of HardAF Seltzer, a bold 8% ABV beverage brand backed by one of the most loyal podcast audiences in America — and now raising capital via Regulation Crowdfunding on Wefunder.

We break down:

• Why audience-first CPG is rewriting the beverage playbook
• The team behind HardAF (including ex-Black Rifle Coffee execs and UFC’s Chuck Liddell)
• The business model blending alcohol sales, media, and merch
• What investors should know about the risks, roadmap, and traction

This isn’t an interview or endorsement. It’s an independent deep dive into one of the most unconventional Reg CF campaigns on the market — and what it signals for the future of fan-funded brands.

🎧 Listen to learn how the fusion of media and beverage could unlock new playbooks for early-stage CPG founders — and what this means for equity crowdfunding’s next wave.

📜 Required Disclaimers (Include in Show Notes and at End of Description)Disclaimer: This podcast is for informational and educational purposes only and does not constitute investment advice or a solicitation to invest. Invst Guru is not affiliated with HardAF Seltzer, Wefunder, or any broker-dealer. All investments must be made through a registered crowdfunding intermediary. For full offering details, including Form C and risk disclosures, visit the official campaign page on Wefunder.If this episode discusses forward-looking statements, please note: such statements are based on current expectations and involve risks and uncertainties. Actual results may differ materially. Always review official offering materials before making investment decisions.

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