Hard times for Brand America

Did you catch the jeers? When U.S. Vice-President JD Vance was booed at the Opening Ceremony of the Olympic Winter Games in Milano Cortina, it was not the welcome Americans are used to receiving on the global stage.

It’s not just at the Olympics. President Donald Trump seems fixated on bridges – both burning those that have historically existed between allies and blocking physical ones, like his threat to block the opening of a bridge between Windsor, Ont., and Detroit.

With everything that’s happening, is the American brand taking a hit on the international stage? And what are the consequences when Canada’s cultural cachet seems to be on the rise? CBC’s Washington correspondents Willy Lowry, Katie Simpson and Paul Hunter explore.