From scaling D2C mental health platforms to driving value-based care models, Omar Mousa has seen it all. In the latest episode of “Hard Problems, Smart Solutions: The Newfire Podcast,” Omar joins host Brendan Iglehart, Staff Healthcare Architect at Newfire, to unpack the challenges and lessons from building healthtech products at every stage of growth.

Omar, who most recently served as VP of Product and Engineering at Ventricle Health, shares his perspective on product-market fit, go-to-market experimentation, and making smart build-vs-buy decisions in healthcare.

Brendan and Omar discuss Omar’s experiences across various health tech companies, the lessons he has learned about product development in the sector, and the challenges of navigating both direct-to-consumer and clinical product environments. The conversation delves into topics such as the importance of focusing on core business areas in build versus buy decisions, the role of technology in enhancing patient care, and strategies for effectively engaging patients in value-based care models. Omar also shares his thoughts on the evolving landscape of health tech and the impact of AI on handling unstructured data. Tune in to gain strategic insights on scaling health tech operations and developing impactful healthcare products.

00:00 Introduction to Hard Problems, Smart Solutions

00:38 Guest Introduction: Omar Mousa

01:37 Omar's Career Journey in Healthcare Technology

08:40 Challenges in Healthcare Technology

15:51 The Role of AI in Healthcare

17:51 Navigating Healthcare's Complex Stakeholder Mix

22:47 Gathering and Utilizing User Feedback

24:03 User Feedback and Instrumentation

24:53 Patient Reported Outcome Measures

25:32 Build vs Buy Decisions in Product Development

27:03 Challenges of Buying All Solutions

28:37 Pitfalls of Building All Solutions

30:01 Advantages of a Hybrid Approach

30:27 Stages of Company Growth and Product Strategy

32:26 Considerations for Buy Decisions

36:13 Considerations for Build Decisions

37:34 Navigating D2C vs Clinical Product Development

39:02 Improving Patient Engagement in VBC Workflows

43:21 Final Thoughts and Contact Information

In this episode of Hard Problems, Smart Solutions, host Will Crawford, Head of Advisory Services and CTO at Newfire Global Partners, converses with Dr. Paulo Pinho, a practicing physician and seasoned health informaticist. Dr. Pinho shares his diverse career journey, combining clinical practice, payer technology, and entrepreneurship.

In this episode, you will gain insights into:

• Why interoperability remains elusive despite decades of effort (hint: legacy systems + fragmented incentives).
• How standards like SNOMED, LOINC, and ICD-10 evolved and why they often fall short for real-world care.
• What clinicians really need from AI tools (and why trust, not just tech, is key to adoption).
• How ambient listening and NLP are reshaping clinical documentation and enabling better decision-making.
• Why data equity matters and how biases in healthcare documentation can quietly undermine even the best machine learning models.
• Concrete examples of innovation: from COVID test standardization to fall risk modeling using multi-source data.

00:00 Introduction to the Podcast

00:18 Meet Dr. Paulo Pinho

00:36 The Evolution of Healthcare Standards

02:44 Challenges in Data Standardization

06:32 Advances in Medical Knowledge

12:23 AI in Healthcare: Opportunities and Challenges

23:54 The Role of Coding Systems in Healthcare

26:19 Success Stories in Healthcare Technology

40:04 Equity and Access in Healthcare

43:31 Advice for Clinicians and Non-Clinicians in Health IT

48:35 Conclusion and Future Topics

In this episode of Hard Problems, Smart Solutions, the Newfire Podcast, host Brendan Iglehart, Staff Healthcare Architect at Newfire Global Partners, discusses the critical role of accurate provider directories in healthcare with Ron Urwongse, co-founder of Defacto Health.

Ron, an expert in healthcare data interoperability, shares his journey and insights into the development and optimization of provider directories.

The conversation covers the intersection of various healthcare stakeholders, the importance of data accuracy, regulatory impacts, and the future of healthcare data standards.

Listeners are provided with actionable strategies for navigating healthcare interoperability and enhancing operational efficiency and patient care outcomes.

00:00 Introduction to Hard Problems, Smart Solutions

00:37 Meet Ron Urwongse: Pioneer in Healthcare Data

03:28 The Importance of Accurate Provider Directories

08:30 Regulatory Impact on Provider Directories

13:15 Challenges and Innovations in Data Standards

25:08 Future Trends in Healthcare Data

30:16 Actionable Strategies for Organizations

33:13 Conclusion and Final Thoughts