In this heartfelt and insightful episode, Peter Salerno welcomes a very special guest — his brother, Tony Salerno — for a wide-ranging conversation that blends business wisdom with life experience. With more than five decades in the building and construction industry, Tony reflects on a career shaped by curiosity, resilience, and a refusal to stay still.

Tony shares his journey through engineering, construction, renovations, steel framing, training, inspections, and specialist services, highlighting how diversification within an industry can create opportunity and longevity.

Rather than remaining in one role or trade, Tony explains how learning from others, seeking mentors, and stepping into unfamiliar territory allowed him to grow both professionally and personally.

The conversation explores the realities of failure, the value of practical experience over theory, and why “having a go” is often the difference between regret and fulfilment. Peter and Tony discuss mindset, motivation, partnerships, support networks, and why asking for help is a strength — not a weakness.

This episode is not just about business or building — it’s about life. It encourages listeners to stay curious, keep learning, surround themselves with the right people, and remember that happiness, purpose, and contribution matter just as much as financial success.

Host: Peter Salerno

Mobile: ‭0408 811 567‬

Email: petersalerno.austalk@gmail.com

Guest: Tony Salerno

Master Builder | Construction Specialist | Mentor

Tony Salerno is a highly experienced master builder with over 50 years in the building and construction industry.

Across his career, Tony has worked in multiple facets of construction, including engineering, general building, renovations, steel framing, project management, inspections, training, and specialist services.

Known for his practical wisdom, curiosity, and hands-on approach, Tony’s journey reflects a lifelong commitment to learning, adaptability, and having the courage to “have a go".

Producer: Ron Fiedler, Podcast City

Success in business today requires more than tools and tactics — it requires clarity, adaptability, and the confidence to challenge outdated thinking. In this episode, Peter Salerno welcomes Ralph Ayoub, Founder and Director of DSRPT, to explore what it truly means to disrupt the status quo in business and digital strategy.

Ralph shares his journey working with business owners across Australia, explaining how DSRPT helps organisations gain traction by focusing on strategy before execution. Rather than chasing trends or quick wins, Ralph emphasises the importance of understanding purpose, audience, and long-term goals when building a digital presence.

The conversation demystifies digital strategy, including Google optimisation and online visibility, in plain English. Ralph explains how a strong digital footprint must support real-world relationships — not replace them — and why trust and consistency remain the foundation of business growth.

This episode is a reminder that disruption doesn’t mean chaos. It means intentional change, smarter decisions, and the courage to evolve. Ralph’s insights offer business owners a grounded, people-first approach to navigating digital growth with confidence.

Host: Peter Salerno

Mobile: ‭0408 811 567‬

Email: petersalerno.austalk@gmail.com

Guest: Ralph Ayoub

Website: https://www.dsrpt.com.au/home

Ralph Ayoub is the Founder and Director of DSRPT, a digital strategy and marketing agency helping Australian businesses stand out, scale sustainably, and adapt in an ever-changing digital environment.

With a strong focus on strategy-led, people-first digital solutions, Ralph works closely with business owners to build clarity around their goals, improve online visibility, and create meaningful engagement with their audiences. His approach prioritises long-term outcomes over short-term hype, ensuring digital efforts align with real business objectives.

Ralph is an active member of professional business networks, including BNI, and is known for his collaborative mindset and commitment to helping businesses grow through trust, consistency, and smart execution. His work reflects a belief that true disruption comes from intentional change, not noise.

Wedsite: https://jancocks-salvemini.au

Producer: Ron Fiedler, Podcast City

In this episode, Peter Salerno welcomes Jan Cocks-Salvemini and Philip Charlton for an honest and thought-provoking discussion on the impact of mindset and language. Jan shares her advocacy for reframing disability conversations, encouraging people to move away from deficit-based thinking and instead recognise capability, potential, and individuality.

Phil complements this perspective by diving into the psychology of mindset and wellbeing, explaining how unchallenged beliefs can limit success across business, health, and relationships. He discusses the importance of understanding personal motivation, values, and purpose as the foundation for meaningful change.

Together, the conversation highlights how leaders, business owners, and individuals can create more inclusive, resilient, and empowered environments — starting with awareness and intention. This episode offers both inspiration and practical reflection for anyone committed to personal and professional growth.

Host: Peter Salerno

Mobile: ‭0408 811 567‬

Email: petersalerno.austalk@gmail.com

Guest: Jan Cocks‑Salvemini

Website: https://jancocks-salvemini.au

Jan Cocks-Salvemini is an inspirational speaker, family disability coach, and powerful advocate for inclusive and empowering language. Through her work, Jan challenges traditional perceptions of disability and encourages a shift from limitation-focused language to ability-based thinking, often using the concept of “parability”. Drawing from lived experience, Jan helps individuals, families, and organisations reframe mindset, build confidence, and recognise human potential beyond labels.

Wedsite: https://jancocks-salvemini.au

Guest: Philip Charlton

Philip Charlton is a transformational mindset, wellbeing, and purpose coach with decades of experience across healthcare, leadership, and personal development. With a background in nursing and coaching, Phil supports people to uncover their “why”, break through limiting beliefs, and create clarity across health, relationships, career, and business. His work centres on sustainable mindset change that leads to long-term wellbeing and fulfilment.

Website: https://www.healthwellbeingmindset.com.au

Producer: Ron Fiedler, Podcast City