Happy Birthday Juicy!

Juicy turns 30!!! Fluffy Files celebrates 30 iconic years of Juicy Couture as Gela opens the vault on the brand’s legacy. From building Juicy in the early days and defining Y2K fashion to a story she’s rarely shared publicly—beyond her and Pam's book The Glitter Plan—the sale of Juicy Couture to Liz Claiborne in 2003. Expect honest fashion industry insight, entrepreneurship advice, and real lessons on selling a business, surviving the highs and lows, and creating a brand that changed pop culture forever. This is a love letter to all the JUICY girls out there <3 WE LOVE YOU!! And a big thank you to everyone who sent in their Juicy stories, we love you extra!

Here is the beyond fabulous Juicy Tumblr: https://thejuicyfiles.tumblr.com/

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