
Hand Built Heritage | Mary Bauer, Mountainaire
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Mary Bauer built a luxury baby furniture empire (Brat Decor) that furnished celebrity nurseries for Jennifer Lopez, the Kardashians, and Alec Baldwin. When her husband's cancer diagnosis forced them to downsize their business, they transformed their handbuilt West Virginia cabin into a premium rental—pricing it 4-5x higher than local competition and succeeding.
Mary's unexpected journey includes a 20-year obsession with George Washington that led to Martha Washington reenacting and designing their next rental around Revolutionary War themes. We explore how business expertise translates to hospitality success, why authentic materials and storytelling command premium rates, and the unique touches that set luxury cabins apart—including custom property apps and personal guest consultations.
From 120-year-old reclaimed logs to engineering disappearing pool decks, this conversation reveals how passion projects become profitable when authenticity meets business acumen.
Instagram: @wvluxurycabins
Website: https://docs.google.com/document/d/1qSmsxeKZ8YyWXXreo1ADsnEUEZ_MSILqy1Upu3tJHVI/edit?tab=t.0
Instagram: @cozyrockcabin
Cozy Rock Cabin: https://staycozycabin.holidayfuture.com/listings/311027
Cozy Camp Sebec: https://staycozycabin.holidayfuture.com/listings/311051
Cozy Rock Website: http://www.staycozycabin.com
YouTube Channel: https://www.youtube.com/channel/UC_FgMwAgvORd1IwlH1nlC9g