Halloween Special! Inside Columbus’s Goth Bakery “Bite This”—Annie Dixon on Skull Reapers, Sobriety & Building a Cult Brand

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This Halloween, we’re taking you inside Columbus’s viral goth bakery—Bite This—where the bagels are skull-shaped, the playlists are heavy metal, and the owner, Annie Dixon, is redefining what it means to build a brand with bite.

In this raw and wildly fun conversation, Annie opens up about her journey from elder emo to entrepreneur — including the dark humor, brutal honesty, and radical self-acceptance that fuel her success.

You’ll hear:

• How Annie built Bite This, the goth bakery everyone’s lining up for
• The story behind her viral Skull “Reapers” and bagel bombs
• The truth about addiction, recovery, and rebuilding your life
• The business lessons she’s learning while scaling a cult favorite

Whether you’re an entrepreneur, a creative, or just someone who loves a good comeback story — this one’s got layers. (Like a killer brownie.)

Connect with Annie:
Bite This: https://www.bitethisbyannie.com/
Instagram: https://www.instagram.com/bitethisbyannie/

Connect with Keri:
Watch this episode: https://www.kericroft.com/podcast
Instagram: https://www.instagram.com/thekericroftshow