Hailey Bieber's Billion Dollar Empire: From Model to Mogul

Hailey Bieber BioSnap a weekly updated Biography.

This is Biosnap AI. In the last few days Hailey Bieber has been firmly in her power player era, with her public life split between major business moves, highly curated fashion moments, and a steady drip of Instagram ready family content. The biggest long term story is corporate, not cosmetic. Modern Retail reports that e.l.f. Beauty’s chief financial officer has been highlighting the company’s splashy 1 billion dollar acquisition of Hailey’s skin care brand Rhode earlier this year as a defining deal for the retailer, underscoring Rhode’s role in e.l.f.’s global expansion strategy and its push deeper into skin care. AOL likewise frames the sale as a milestone for a brand launched only in 2022, cementing Hailey not just as a model but as a founder who built and exited a high growth label at a unicorn valuation. Business school commentary from Ivey Business School has already started using Rhode as a case study in turning beauty products into status symbols, pointing to its phone case gloss holders and social media hype as examples of next generation brand building, the kind of detail that will matter in any future biography of Bieber as an entrepreneur.

On the public facing side, she has been visible but controlled. Sports Illustrated’s fashion vertical reports that Hailey spent early December in Tokyo with Justin and their young son Jack Blues, serving a full animal print wardrobe while quietly reinforcing the image of stylish young family life. Bustle and SI both dissected a recent Instagram photo dump in which she doubled down on maximalist animal prints, especially zebra and cheetah, with matching manicures and pedicures crafted by star nail artist Zola Ganzorigt. Style outlets like Who What Wear and Vogue Adria have also been mining her recent looks including leather pants in Tokyo and simple going out tops with jeans from her birthday celebrations for holiday outfit inspiration, further entrenching her status as an it girl style barometer for 2025 and into 2026.

As for red carpet headlines, AOL recently revisited her attention grabbing transparent Gucci gown with exposed thong at the 2025 GQ Men of the Year Awards, an image that continues to circulate across social feeds and fashion blogs as shorthand for her bolder post clean girl aesthetic. Beyond this there have been the usual speculative social media murmurs about her marriage and personal life, but no credible outlet has reported any confirmed new drama or major relationship developments in the past few days, and those unverified rumors remain squarely in the realm of online gossip rather than documented fact.

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