Guide your business into the agentic unknown – with Ben Howe

In addition to SEOs facing their own traffic challenges, many also

find themselves tasked with guiding their business leaders through the

massive change driven by AI agents.

Ben says: “Guide your C-suite into the great agentic unknown, because if you

don't, then nobody else is going to.”

What is the great agentic unknown?

“I'm talking about the nature of AI agents using websites in the same way that human customers conventionally would. They are researching a topic on behalf of a user based on a prompt, and can go from researching all the way to getting quotes or even adding things to a shopping cart.