MMPs give you a strong foundation for measuring mobile campaigns. But what if that’s not enough? What if the data you’re missing could unlock faster growth, smarter user acquisition, and better ROI?

That’s where Extract comes in.

In this episode of Growth Masterminds, John Koetsier talks with Maayan Schor about why mobile marketers need a next-gen ELT and reverse ETL platform to move raw data in and out of their systems. From app stores to social to ad networks, Extract helps you pull it all together with your MMP data ... and make smarter decisions with more confidence.

Leading, of course, to more growth.

We cover:

- Why there's more data than MMPs provide alone

- How to access raw app store, organic social, and granular ad network data

- Real-world use cases from top mobile marketers

- How BI teams and marketers collaborate to make Extract work

- Why flexibility and context are key to growth in mobile marketing

If you’re working in mobile marketing, user acquisition, data engineering, or growth analytics, this conversation is packed with insights you can use today.

👉 Try Extract free: https://extract.to

0:00 Intro – More data? More growth!

1:05 What is Extract?

3:00 Why MMP data isn’t enough

5:10 App store data: reviews, ratings, revenue

7:05 Organic social insights (TikTok, Instagram, Facebook)

9:15 Granular ad network data and blind spots

12:00 Near real-time bidding and budget data use cases

14:30 ETL vs. Extract: what’s the difference?

17:20 Flexibility: moving data where you need it

20:00 Who’s using Extract: BI teams, marketers & beyond

23:00 Getting started – free trial, 1M records/month

Add more ad network partners, and you get higher ROAS.

That's what the data says.

In this episode of Growth Masterminds, John Koetsier discusses the findings of a Moloco, Singular, and SensorTower report analyzing ad network mixes for consumer apps and games.

Get the report here:

http://bit.ly/46AnDqb

Joined by Tom Shadbolt from Moloco and Gastón Laterza from Singular, they explore significant trends in mobile revenue, the importance of diversification in ad spending, and the impact of partner mix on return on ad spend (ROAS).

The conversation dives into changing consumer behavior, engagement trends, and the future of mobile marketing strategies, emphasizing the need for marketers to adapt to the evolving landscape.

00:00 Introduction to Ad Network Mix for Growth

02:09 Trends in Mobile Revenue: Gaming vs. Consumer Apps

07:13 The Importance of Diversification in Ad Spend

14:40 Analyzing ROAS: The Impact of Partner Mix

18:35 Understanding Consumer Behavior and Engagement Trends

24:23 The Role of Independent Apps in the Ecosystem

Achieving LTV greater than CPI is the foundation of success in mobile growth ... obviously.

But how do you consistently achieve that?

With a full app lifecycle strategy.

In this episode of Growth Masterminds, host John Koetsier speaks with Roberto Sbrolla, Head of Growth at AppAgent, about the critical importance of maintaining a higher Lifetime Value (LTV) than Cost Per Install (CPI) in mobile gaming.

Roberto, a 15-year veteran in digital marketing, outlines key strategies and tactics to achieve this balance consistently. From understanding market positioning and leveraging creative strategies to optimizing user acquisition and monetization, this podcast delves into various levers that can be pulled to maintain a sustainable and profitable mobile game business. Whether you're looking to compete head-to-head with industry giants, find your niche, or innovate and create a new market, this episode offers valuable insights into making it happen.

00:00 Introduction to Growth Masterminds

00:51 The Importance of LTV and CPI in Mobile Games

02:24 Strategies for Achieving Higher LTV than CPI

02:41 Competitive Positioning in the Mobile Game Market

04:22 The Role of Funding in Strategy Execution

04:47 Niche Markets and Innovation

13:55 The Importance of Market Research

15:44 Leveraging CPI for Competitive Advantage

17:18 Understanding Market Response and CPI

17:54 The Role of Mini Games in CPI and Retention

19:17 Monetization Strategies and Hybrid Models

21:03 Campaign Types and Their Impact on ROAS

24:55 Importance of Retention and Early User Experience

31:57 Social Features and Their Impact on Retention

33:31 Strategy vs. Luck in Game Development