Get 30 proven strategies to grow and optimize your email list FREE >>

In this episode, we’re unpacking five high-performing newsletter growth levers that creators are using right now to grow smarter—not harder.

Each tactic comes straight from Chenell's 30 Days of Growth series, where creators shared the exact strategies that helped them attract thousands of new subscribers, improve engagement, and build more loyal audiences. From a clever “four-hour follow-up email” to a Google Doc that helped generate over $1.2 million in revenue, we’re dissecting what made these plays work—and how you can apply them to your own newsletter strategy today.

If you're looking for real-world examples, simple execution, and no-fluff tactics that get results, this one’s for you.

→ Take your newsletter to the next level with GIR Pro >>

KEY TAKEAWAYS

• What 30 Days of Growth is and WHY Chenell launched it as a daily pop-up newsletter and podcast
• Jason Resnick’s “4-hour email” strategy that boosted his engaged subscriber rate by 40%
• Eddie Shleyner's social proof avalanche: how powerful testimonials alone drove conversions
• The comment-to-growth hack that helped Tom Orbach gain over 650 subscribers from one post
• The $1.2M Google Doc: How Olly Richards turned a free resource into a massive growth and revenue machine
• Amy Nelson’s “speaking circuit strategy” and how she gained 1,000+ subscribers from a single virtual event

GROWTH LEVERS & LINKS MENTIONED

• Get 30 proven strategies to grow and optimize your email list FREE >>
• Jason Resnick's 30 Days of Growth Lever
• Tom Orbach's 30 Days of Growth Lever
• Olly Richards' 30 Days of Growth Lever
• Amy Nelson's 30 Days of Growth Lever
• 'Antisocial' Newsletter Growth Course waitlist
• Want your newsletter roasted? Submit it here.
• Growth In Reverse PRO Community
• Check out past Growth In Reverse Deep Dives: https://growthinreverse.com/archive/

FOLLOW ON SOCIAL

• Chenell: Twitter | LinkedIn | Bluesky
• Dylan: LinkedIn | Bluesky

OUR NEWSLETTERS

• growthinreverse.com
• growthcurrency.net

Subscribe & Leave a Review:

If you found this episode valuable, take a second to rate and review us on Apple Podcasts or Spotify! It helps more newsletter creators find the show. Plus, if you submit a review, you’ll get priority for your own newsletter roast!

Thanks to Tim Forkin for editing these episodes.

Get 30 proven strategies to grow and optimize your email list FREE >>

We're diving into one of the most underrated growth strategies out there: collaborations and cross-promotions.

Whether you're building a newsletter, launching a podcast, or growing a YouTube channel, collabs are one of the most high-leverage plays you can run — and we break down exactly how to do them right.

We get into real-life examples, from simple newsletter swaps to co-created content that drives thousands of subscribers (even when you're the smaller creator). We also talk through common mistakes we’ve made, what to watch out for, and how to build a repeatable system that makes these partnerships easy and effective. If you're feeling burned out by social algorithms or just want more control over your growth, this one’s for you.

→ Take your newsletter to the next level with GIR Pro >>

KEY TAKEAWAYS

• Why social platforms aren't cutting it anymore—and why we're bullish on collaborations
• The basic newsletter swap (and why it's still effective)
• Creative cross-promo formats beyond the typical swap—articles, email courses, and more
• The Alex Garcia x Pat Walls YouTube/article collab that brought in thousands of subscribers
• Why adjacent audiences are the sweet spot
• The myth of audience size: why alignment > numbers
• Chenell's horror story: zero subscribers from a 4K list cross-promo
• Co-created content: The powerhouse play that helped Maja Voje go from 3K to 15K subs
• CJ Gustafson’s “quadruple stack” strategy that gets him paid + subscribers
• How to keep collab partners happy (especially if things don’t go as planned)
• The no-BS guide to tracking your collab results
• Tools, systems, and blurb templates that’ll save you time and headaches

DEEP DIVES & LINKS MENTIONED

• CJ Gustafson's Mostly Metrics Deep Dive
• Maja Voje website
• Pat Walls Deep Dive
• Alex Garcia Deep Dive
• 'Antisocial' Newsletter Growth Course waitlist
• Want your newsletter roasted? Submit it here.
• Growth In Reverse PRO Community
• Check out past Growth In Reverse Deep Dives: https://growthinreverse.com/archive/

FOLLOW ON SOCIAL

• Chenell: Twitter | LinkedIn | Bluesky
• Dylan: LinkedIn | Bluesky

OUR NEWSLETTERS

• growthinreverse.com
• growthcurrency.net

Subscribe & Leave a Review:

If you found this episode valuable, take a second to rate and review us on Apple Podcasts or Spotify! It helps more newsletter creators find the show. Plus, if you submit a review, you’ll get priority for your own newsletter roast!

Thanks to Tim Forkin for editing these episodes.