Growing an online business as an artist with Wayde AKA Alejandro Lauren

Alejandro Lauren is the alter ego of artist Wayde Clarke. Wayde is a proud Wiradjuri/Birpai man, a queer, Aboriginal artist and qualified art therapist dedicated to empowering others through creativity.

Wayde’s work is deeply influenced by his experiences as a gay person of colour in Australia, and he uses art to spotlight social issues, challenge perceptions, and celebrate cultural identity.

In this episode of the Unstoppable eCommerce Podcast we chat about Wayde’s journey from art as a hobby to becoming a full time artist.

Since Wayde completed the eComm Ignitor course in 2024 his online sales have gone from $1,400 - $1,800 a week to $3,000 - $5,000 a week.

Join the waitlist for our upcoming eComm Ignitor cohort, especially for artists at https://unstoppableecomm.com/waitlist.

Episode Highlights:

1. Journey from Etsy to Shopify (1:06 - 5:45)
2. Using Art for Advocacy and Identity (5:45 - 15:50)
3. Stepping into Full-Time Artistry (15:50 - 17:24)
4. Collaborations with Big Brands (17:24 - 21:18)
5. Importance of Personal Branding on social media (21:18 - 22:28)
6. Encouragement to Take Creative Risks (22:28 - 23:15)
7. The Power of Self-Nomination and Community Support (23:50 - 24:46)
8. Wade’s Plans to Open a Community Art Space (25:47 - 29:59)

Click here for all links mentioned in this episode.

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