Episodios

  • Clear Messaging and Conversion: Why More Traffic Isn’t Always Better

    Clear Messaging and Conversion: Why More Traffic Isn’t Always Better
    Oct 23 2025
    More clicks don’t always mean more customers. In this episode, Frank shares two stories — one about an IT company and another about a roofing business — to show how misaligned messaging drives the wrong traffic. Learn how to focus on conversions and align your website with your ideal customer.
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    2 m
  • Social Proof and Consistency: The Hardest Part of Marketing to Measure

    Social Proof and Consistency: The Hardest Part of Marketing to Measure
    Oct 23 2025
    How do you measure the person who saw your post and walked into your store a week later? You can’t — but you can see what happens when you show up consistently. In this episode, Frank explains how daily posting and steady reviews build visibility, trust, and data that drives smarter marketing.
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    2 m
  • Fresh Content, Real Visibility: Why Weekly Updates Matter

    Fresh Content, Real Visibility: Why Weekly Updates Matter
    Oct 23 2025
    If you don’t have anything to say about your business this week, why should Google show you in search results? In this episode, Frank explains how fresh content fuels visibility, why your customer is the hero of your story, and how to create endless ideas using real FAQs.
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    2 m
  • Proactive Protection: Security and Maintenance for Small Business Websites

    Proactive Protection: Security and Maintenance for Small Business Websites
    Oct 20 2025
    Hackers don’t target big companies — they target easy ones. In this episode, Frank shares real stories of hacked websites, explains why “we’re just a small business” is a dangerous myth, and gives a simple checklist to protect your site and your reputation.
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    3 m
  • Backups and Hosting: One Throat to Choke

    Backups and Hosting: One Throat to Choke
    Oct 5 2025
    Every business owner dreads the call when their website goes down — and the developer blames the host while the host blames the site. In this episode, Frank explains why accountability is everything, how to verify backups, and what “one throat to choke” really means for your peace of mind.
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    2 m
  • Your Website Is Your Storefront: Why It’s the Foundation of All Marketing

    Your Website Is Your Storefront: Why It’s the Foundation of All Marketing
    Sep 29 2025
    Your website isn’t a brochure — it’s the hub of your marketing. If it’s unclear or outdated, every ad, social post, and referral is weakened. In this episode, I share the 10-Foot Rule test, common mistakes to avoid, and one simple action you can take this week to strengthen your website foundation.
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    5 m