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Grow A Small Business Podcast

Grow A Small Business Podcast

De: Troy Trewin
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Our weekly 30 minute podcast helps you, a small business owner with 5 to 30 team members, take your company to the next level. The Grow A Small Business community, weekly cast, blog and leadership email supports leaders get through the pain of growth. With insights, lessons learned, books and tools as well as habits these experienced small business owners suggest you develop, our interviews unearth tremendous value for anyone wanting to grow their business with less stress. Economía Gestión y Liderazgo Liderazgo
Episodios
  • QFF: Etinosa Agbonlahor, CEO of Decision Alpha, shares how behavioral economics and confident pricing boost revenue, improve customer retention, and drive lasting business growth through smarter pricing psychology. (Episode 743 - Etinosa Agbonlahor)

    QFF: Etinosa Agbonlahor, CEO of Decision Alpha, shares how behavioral economics and confident pricing boost revenue, improve customer retention, and drive lasting business growth through smarter pricing psychology. (Episode 743 - Etinosa Agbonlahor)
    Nov 6 2025
    QFF: Quick Fire Friday – Your 20-Minute Growth Powerhouse! Welcome to Quick Fire Friday, the Grow A Small Business podcast series that is designed to deliver simple, focused and actionable insights and key takeaways in less than 20 minutes a week. Every Friday, we bring you business owners and experts who share their top strategies for growing yourself, your team and your small business. Get ready for a dose of inspiration, one action you can implement and quotable quotes that will stick with you long after the episode ends! In this episode of Quick Fire Friday, host Rob Cameron interviews Etinosa Agbonlahor, CEO of Decision Alpha, about how behavioral economics can transform pricing strategies for small businesses. Etinosa explains how confident pricing decisions not only increase revenue but also strengthen customer retention and long-term growth. She shares insights into using psychology to frame prices effectively and highlights the importance of reviewing pricing regularly. The conversation also touches on overcoming the fear of raising prices and building confidence as a business owner. Etinosa's Behavioral Pricing Playbook explains how to create pricing that scales, sticks, and prevents revenue leaks. Around 80% of businesses undervalue their offerings—and it shows. Most pricing decisions are reactive, based on gut feelings, competitor comparisons, or fear of losing clients. Many business owners postpone pricing optimization until much later, missing out on the powerful compounding effect it could have early on. Studies reveal that improving pricing delivers 2–4 times greater revenue impact than focusing solely on customer acquisition. Key Takeaways for Small Business Owners: Review Your Pricing Regularly – Treat pricing as a business feature, not a one-time task. Revisit it quarterly to ensure it reflects your current value and market position. Confidence is Key – Most pricing problems come from mindset, not the market. Believe in the value you provide before setting or adjusting prices. Use Psychology in Pricing – How you frame your prices matters as much as the numbers themselves. Smart positioning can make your offers more appealing. Our hero crafts outstanding reviews following the experience of listening to our special guests. Are you the one we've been waiting for? Simplify the Customer's Choice – Structure pricing tiers so customers naturally choose your ideal package. Most buyers lean toward the middle option when presented clearly. Reduce the "Pain of Paying" – For low-cost products, consider annual payments over monthly ones to lessen customer resistance and reduce churn. Retain Before You Acquire – Focus on keeping existing customers happy and increasing their spending rather than constantly chasing new ones. One action small business owners can take: According to Etinosa Agbonlahor, one action small business owners can take is to review their pricing strategy regularly—analyzing whether it truly reflects the value they offer and aligns with customer perception. By treating pricing as an ongoing process rather than a one-time setup, business owners can boost profitability, strengthen confidence, and ensure sustainable growth. Do you have 2 minutes every Friday? Sign up to the Weekly Leadership Email. It's free and we can help you to maximize your time. Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. 👇 Quotable quotes from our special Grow A Small Business podcast guest: Pricing isn't just about numbers, it's about confidence and the value you believe you deliver – Etinosa Agbonlahor The biggest pricing challenge often lives between your ears, not in the market – Etinosa Agbonlahor Treat your pricing like a living feature of your business, not a set-and-forget decision – Etinosa Agbonlahor
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    19 m
  • John Ferguson, founder of Hobart Gutter Guard Co., reveals how he built a $500K business from a simple side hustle through smart systems, delegation, and marketing mastery — achieving true freedom and success in business. (Episode 742 - John Ferguson)

    John Ferguson, founder of Hobart Gutter Guard Co., reveals how he built a $500K business from a simple side hustle through smart systems, delegation, and marketing mastery — achieving true freedom and success in business. (Episode 742 - John Ferguson)
    Nov 2 2025
    In this episode of the Grow A Small Business Podcast, host Troy Trewin interviews John Ferguson, founder of Hobart Gutter Guard Co., shares his journey from working in community services to building a $500K lifestyle business. Starting as a side hustle in 2018, he grew the company through smart systems, clear SOPs, and delegation. By hiring a virtual assistant and automating operations, John reduced his workload to just two hours a week. After selling half the business, he now focuses on expanding the model across Australia. His story is a powerful example of how vision, structure, and marketing mastery can turn a small local business into a scalable success. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: What do you think is the hardest thing in growing a small business? According to John Ferguson, the hardest thing in growing a small business is the isolation and loneliness that come with being a solopreneur. He explained that working alone – especially on tasks like marketing, sales copy, and SEO—can feel isolating because there's no one to share wins or frustrations with. That lack of daily collaboration makes it challenging to stay motivated and balanced while managing all aspects of the business. What's your favorite business book that has helped you the most? John Ferguson mentioned that his favorite business book that helped him the most is "Sell Like Crazy" by Sabri Suby. He said it's the best sales book he's ever read, providing powerful insights into marketing, sales psychology, and conversion strategies. The book helped him sharpen his approach to attracting and converting customers, which played a key role in growing Hobart Gutter Guard Co. into a highly profitable business. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? John Ferguson recommends listening to SEO and Google Ads podcasts to stay sharp on digital marketing, as these have been key in his business growth. He also listens to the Grow a Small Business Podcast and other interview-style shows to learn from real entrepreneurs' journeys. For learning, he prefers YouTube tutorials and audiobooks over formal courses, as they allow him to study while working or driving. Ferguson believes that consistent self-learning through podcasts and online resources is essential for any small business owner wanting to improve marketing, systems, and overall growth. What tool or resource would you recommend to grow a small business? John Ferguson recommends using a CRM and pipeline management tool as the most powerful resource for growing a small business. He believes having an all-in-one platform that combines lead tracking, automation, and communication can completely transform operations. Instead of juggling multiple apps, a single integrated system helps manage customers, streamline workflows, and improve response times, especially for service-based businesses. Ferguson credits this approach for saving him hours of manual work each week and making his business more efficient, scalable, and profitable. What advice would you give yourself on day one of starting out in business? John Ferguson's advice to his day-one self would be to keep everything simple — from the business model and offer to the systems and operations. He believes simplicity creates clarity, reduces stress, and makes scaling easier. Ferguson explained that many entrepreneurs overcomplicate their processes with unnecessary tools and jargon, which slows growth. His biggest lesson is that a simple, repeatable system and a clear vision are far more powerful than a complex setup, and that focusing on doing the basics exceptionally well is the real key to long-term success. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. Quotable quotes from our special Grow A Small Business podcast guest: Keep your business simple, repeatable, and clear to create real growth — John Ferguson Freedom in business comes from systems, not endless hours of work — John Ferguson Success isn't about doing everything yourself, it's ...
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    43 m
  • QFF: Be Better, Be Well, Be Bold — Dylan Pargiter-Green's Journey to Building Bold Wealth: How Courage, Clarity, and Connection Helped Him Redefine Financial Success and Turn Purpose into Prosperity in Business & Life. (Episode 741 - Dylan Pargiter-Gr

    QFF: Be Better, Be Well, Be Bold — Dylan Pargiter-Green's Journey to Building Bold Wealth: How Courage, Clarity, and Connection Helped Him Redefine Financial Success and Turn Purpose into Prosperity in Business & Life. (Episode 741 - Dylan Pargiter-Gr
    Oct 30 2025

    QFF: Quick Fire Friday – Your 20-Minute Growth Powerhouse!

    Welcome to Quick Fire Friday, the Grow A Small Business podcast series that is designed to deliver simple, focused and actionable insights and key takeaways in less than 20 minutes a week.

    Every Friday, we bring you business owners and experts who share their top strategies for growing yourself, your team and your small business. Get ready for a dose of inspiration, one action you can implement and quotable quotes that will stick with you long after the episode ends!

    In this episode of Quick Fire Friday, host Amanda Jones interviews Dylan Pargiter-Green, founder of Bold Wealth, to explore how courage, clarity, and purpose can reshape the way we think about money and success. Dylan shares his journey from financial advisor to business owner, revealing how "Be Better, Be Well, Be Bold" became more than a tagline—it's a philosophy for life and growth. He opens up about helping clients find balance between building wealth and truly living well, while also reflecting on lessons from running a service-based business. From setting meaningful goals to rewarding yourself along the way, Dylan's insights remind entrepreneurs that real success isn't just about numbers—it's about fulfillment. Whether you're building a business or redefining your relationship with money, this conversation is a must-listen.

    Key Takeaways for Small Business Owners:

    Reward Yourself Along the Way – Don't wait until retirement to enjoy your hard work. Pay yourself fairly and appreciate the small milestones as your business grows.

    Set Clear Goals and Review Them Often – Reflect on your progress every few months. Identify what's working, fix what isn't, and keep your goals practical and measurable.

    Align Business and Personal Wealth – Your business should support your lifestyle and long-term wellbeing. Make financial choices that strengthen both areas together.

    Our hero crafts outstanding reviews following the experience of listening to our special guests. Are you the one we've been waiting for?

    Build Genuine Relationships – Success in business comes from understanding people. Take time to know your clients' values, dreams, and priorities to create lasting trust.

    Embrace Change and the Unknown – You can't predict everything. Learn quickly from challenges, adapt with a positive mindset, and keep improving with every experience.

    Activity Breeds Success – Stay active and engaged. Say yes to opportunities, meet new people, and always keep learning—the more you do, the more success will follow.

    One action small business owners can take:

    According to Dylan Pargiter-Green, one action small business owners can take is to set aside dedicated time every six months to review both their business and personal goals. This reflection helps identify what's working, where improvements are needed, and ensures their business growth aligns with their personal wellbeing and financial security.

    Do you have 2 minutes every Friday? Sign up to the Weekly Leadership Email. It's free and we can help you to maximize your time.

    Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. 👇

    Quotable quotes from our special Grow A Small Business podcast guest:

    Activity breeds success—say yes to opportunities, keep learning, and growth will follow — Dylan Pargiter-Green

    Being bold means pushing yourself a little further every day to become better and live well — Dylan Pargiter-Green

    Real wealth isn't just about numbers; it's about living a life that feels truly meaningful — Dylan Pargiter-Green
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    22 m
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