Groundswell 2025 - Exploring 'regenerative' beyond the farm gate

Guests Featured:

Emma Burnett – Senior Researcher in Agriculture and Sustainability, Fielden Whisky

Øistein Thorsen – CEO, FAI Farms

Julia Kirby Smith – Better Food Traders

Hannah Gibbs – Programme Manager, Sustain

Lucy Williamson – Registered Nutritionist & Advocate for Soil-to-Gut Health

What We Cover in This Episode:

What "regenerative" means beyond the farm

The role of consumer-facing brands in regenerative storytelling

The responsibilities and opportunities for retailers—big and small

Linking human health with soil health and biodiversity

Whether regeneration will become the norm or a niche

Links and Resources:

Fielden Whisky

FAI Farms

Better Food Traders

Sustain

Lucy Williamson Nutrition

Call to Action:

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🎧 Next episode: Ben speaks with Texas farmer Tyler Froberg.

Image credit: Ben Eagle

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About Ben and RuralPod Media

Ben Eagle is the founder and Head of Podcasts at RuralPod Media, a specialist rural podcast production agency. He is also a freelance rural affairs and agricultural journalist. You can find out more at ruralpodmedia.co.uk or benjamineagle.co.uk

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