Mark Murphy is the Chairman and CEO of Leadership IQ, a training and research firm for employee engagement studies. He is a New York Times Best-Selling Author of Hundred Percenters, Hiring for Attitude, HARD Goals,The Deadly Sins of Employee Retention, Truth At Work, and Managing Narcissists, Blamers, Dramatics and More… (Leadership IQ Fast Reads Book 2).

Mark is a weekly contributor to Forbes and is ranked as a Top 30 Leadership Guru. He is a keynote speaker and has lectured at the United Nations and Harvard Business School. His research has been featured in The Wall Street Journal, Fortune, Forbes, Bloomberg Businessweek, and The Washington Post. He has appeared on CBS News Sunday Morning, ABC’s 20/20, Fox Business News, CNN, and NPR.

Are you struggling to “nudge” consumers into making more efficient decisions? What if you could drive up the value of your fundraising campaign and improve your strategies for a more profitable outcome?

Behavioral economics examines the model of human behavior to create and deliver new ways to engage with consumers. Mark Murphy prefers to think of behavioral economics as understanding the human condition — or what makes people tick — and communicating more effectively. By leveraging the anchoring, trivialization, endowment, and many other theories in your nonprofit fundraising, you can increase giving and create better ways to engage with prospective donors. Do you want to know how to translate the value of your emotional, social, and economic fundraising impacts to consumers to generate more donations? 

In this episode of Greater Returns: A Fundraising Podcast, Dennis Hoffman sits down with Mark Murphy, Chairman and CEO of Leadership IQ, to discuss increasing fundraising efficiency by using theories of behavioral economics. Mark talks about the human desire to give, why a heartfelt message is more powerful than a gift, and understanding the research and factors that drive human behavior.

Grant Hensel is the Founder and CEO of Nonprofit Megaphone where he leads a team of experts that help nonprofit organizations manage grant funds from the Google Ad Grant. He is a member of the Entrepreneurs’ Organization and was the Founder of RounddUp App until he sold the company in 2020. Grant was the Marketing Director for CVM, Inc., and worked in Information Management and Analytics for Slalom Consulting. He is the Founder of eTestNotes.com and Encore Resale Store, and the Co-founder of Backbone Local and Viibrant.

What are the most common mistakes a nonprofit organization can make when advertising? What if there was a way to raise more awareness around your organization without the cost of advertising?

For Grant Hensel, reaching more donors begins with digital advertising. Through his company, they help nonprofit organizations apply and maintain an active status with Google Ad Grant, where organizations receive $10,000 a month towards their advertising on Google search. This can drastically increase an organization’s impact and transform more lives. 

In this episode of Greater Returns: A Fundraising Podcast, Dennis Hoffman talks with Grant Hensel, Founder and CEO of Nonprofit Megaphone, about how to access grant money to help nonprofit organizations improve their outreach through digital advertising on Google. Grant discusses the qualifications a nonprofit organization needs to meet, why many organizations underutilize the grant program, and why authenticity and gratitude matter.

Olga Moshinsky Woltman is the Founder and Principal of LemonSkies, a company that helps other organizations shine brighter through fundraising, marketing, creative, affiliates, and leadership initiatives. Although it’s only three years old, LemonSkies has already built a reputation for smart strategy and innovative ideas that help good causes. 

Olga has spent decades working with major American nonprofits and charities, including the American Diabetes Association, American Heart Association, the Smithsonian Institution, and the Special Olympics. Olga approaches every client and project with a lens of empathy, and she’s a frequent contributor to nonprofit industry publications. She serves on the board of directors for BRAWS, a nonprofit bringing dignity and empowerment to women and girls living in shelters.

What does it take to succeed in the fundraising space? How can you communicate your mission, engage with donors, and do better in the world?

Olga Moshinsky Woltman approaches all people and projects with empathy, asking “what would I do if I were in your shoes making decisions for your organization?” This has allowed her to make a significant impact on donors and nonprofits. Instead of treating donors like ATMs, Olga says you have to focus on stewardship and transparency and authentically engage with your donors. What other advice does Olga have for those in the nonprofit sector?

In this episode of Greater Returns: A Fundraising Podcast, Dennis Hoffman is joined by Olga Moshinsky Woltman, the Founder and Principal of LemonSkies, to talk about fundraising best practices. Olga shares tips for donor engagement and retention, mistakes you should avoid when fundraising, how to get your kids involved in philanthropic giving, and the importance of being your true, authentic self. 

Kevin Lee is paving the way for digital nonprofit fundraising. He has helped raise millions of dollars through his innovations. Kevin is the Executive Chairman and Co-founder of Didit, an engaging and digital marketing agency. He is currently the President for Giving Forward, the CEO of the eMarketing Association, and a C-Suite Network Executive Leader for The C-Suite Network. 

Kevin is the author of four books, a speaker at national events, publishes columns in numerous marketing blogs, and has worked with the Miss America Network. He received his MBA from Yale University and continues his work in the nonprofit sector.

How do you market and connect for long-lasting relationships and a successful fundraiser? Are there engaging ways to digitally market for-cause events and nonprofits?

Kevin has traveled down the path of digital marketing to enhance strategies and produce a more successful fundraiser. He launched a philanthropic sweepstake to captivate donors — and the outcome was outstanding. Kevin is shifting the way nonprofit is done by taking it into the digital realm. He is engaging with popular platforms to connect with donors and make a greater impact. 

In this episode of Greater Returns: A Fundraising Podcast, Dennis Hoffman sits down with Kevin Lee, Executive Chairman and Co-founder of Didit, to discuss his launch of nonprofit marketing fundraisers in the e-commerce world. Kevin talks about how he created an engaging platform to attract more donors, techniques and proven strategies to boost fundraising, and why a solid team is a crucial element of success. Stay tuned!

Dennis Hoffman is the Founder and CEO of Engage USA, a leading company whose personalized caging and lockbox services meet your organization’s unique fundraising needs. In addition to serving as the Founder and CEO of Engage USA, Dennis owns District East, a retail store specializing in rare, local, and hard-to-find beers. 

His businesses have been recognized multiple times on Inc. Magazine’s lists of the fastest-growing private companies. Dennis has been featured on Good Morning America, The Wall Street Journal, and has helped two United States Presidents run successful fundraisers. He is also a member of the Baltimore Chapter of the Entrepreneurs’ Organization and serves as the Global Recruitment Subcommittee Chair

How can you get the most out of data and analytics for fundraising? What if there was a way to balance your database without losing time?

Using a traditional system of pen and paper costs valuable time. Dennis Hoffman knows how to limit mistakes and productively balance your database, without the weight and space of traditional methods. Are you ready to find a new tradition with advanced technology? 

In this episode of Greater Returns: A Fundraising Podcast, Dennis Hoffman, a data geek and Founder and CEO of Engage USA, speaks with Rise25 Co-founder John Corcoran about connecting your data to your dollars. Dennis talks about the importance of effectively balancing your database, the accuracy of data, and the development of analytics tools for fundraising. Stay tuned!

Dennis Hoffman is the Founder and CEO of Engage USA, a leading company whose personalized caging and lockbox services meet your organization’s unique fundraising needs. In addition to serving as the Founder and CEO of Engage USA, Dennis owns District East, a retail store specializing in rare, local, and hard-to-find beers. 

His businesses have been recognized multiple times on Inc. Magazine’s lists of the fastest-growing private companies. Dennis has been featured on Good Morning America, The Wall Street Journal, and has helped two United States Presidents run successful fundraisers. He is also a member of the Baltimore Chapter of the Entrepreneurs’ Organization and serves as the Global Recruitment Subcommittee Chair.

Are you looking to reach clients and establish lasting connections? What if there was a way to achieve your full potential through fundraising?

Involving donors in a meaningful way to increase transactions is the holy grail of fundraising. According to Dennis Hoffman, the truth is in the data. Having accurate and timely data can impact the success of a fundraiser, especially when it comes to reaching current clients directly. To maintain a relationship, quick and personalized responses secure return donors.

In this episode of Greater Returns: A Fundraising Podcast, Dennis Hoffman, a creative guy at heart and the Founder and CEO of Engage USA, talks with John Corcoran about sticking to your message, initiating a direct impact, and converting donors into multi-donors. Dennis talks about how a happenstance class changed the way he did work for his clients, and how a fast and personal thank-you can retain clients. Develop marketing strategies that work to run a more successful fundraiser. Stay tuned!

Bob Rudderow is a Founding Partner at RHA Marketing. He is a pioneer in utilizing in-line manufacturing for fundraising and other direct mail campaigns. He has developed unique patented designs and has produced over half a billion pieces, and he’s responsible for more than $700 million in sales.

Bob is known for his innovative designs and in-depth engineering knowledge of the process. He combines industry expertise and imagination. Among others, he has partnered with the Republican and Democratic National Committees, the US National Wildlife Federation, and the Humane Society of the US. 

How do you establish long-term donors and increase donation amounts? What if there was a way to do both?

Bob Rudderow knows that in the best of times, fundraising is difficult. This is why he stresses the importance of an adequately dressed envelope to reach the donor’s heart, followed by a series of meaningful communications.

In this episode of Greater Returns: A Fundraising Podcast, Dennis Hoffman speaks with Bob Rudderow, Founder of RHA Marketing, about the importance of using effective communication for higher gift amounts. Bob offers tips and tricks for sending out direct mail during a pandemic, regularly communicating with donors, and showing gratitude for a donation. Stay tuned!

Dennis Hoffman is the founder and CEO of Engage USA, a leading lockbox, database marketing, and analytics company specializing in nonprofit fundraising. In addition to serving as the founder and CEO of Engage USA, Dennis owns District East, a retail store specializing in rare, local, and hard-to-find beers. 

Dennis has been featured on Good Morning America, The Wall Street Journal, and has helped two United States Presidents run successful fundraisers. He is also a member of the Baltimore Chapter of the Entrepreneurs’ Organization and serves as the Global Recruitment Subcommittee Chair.

Are you looking to optimize efficiency and profitability fundraising? What if there was a way to reach clients quickly and accurately? 

Getting the most out of your fundraiser is the goal. According to Dennis Hoffman, having the most transparent reporting in the industry, providing clients with customized reports, electronic processing, fast depositing, and clearer insight into your donor base is crucial for providing expert services and maximizing fundraising efforts. 

In this episode of Greater Returns: A Fundraising Podcast, Dennis Hoffman, a fundraiser at heart and the Founder and CEO of Engage USA, talks with John Corcoran about what it means to deliver  personalized and transparent expert caging and commercial lockbox services. His obsession with clean data has the biggest impact with providing expert client and donor services. Break out of your old cage and get the lockdown on running a more successful fundraiser. Stay tuned!