Grayling PR’s CEO on leadership, agency growth, and the importance of DEI

Visa, Birmingham City Football Club, and Grindr. What do these companies have in common? They're all clients of PR firm Grayling, headed up by CEO Heather Blundell, who will grace the stage as a speaker at this years' Women in Work Summit.

In this week's episode, Blundell reflects on her career trajectory; from a rigorous start at Edelman, which she describes as SAS training, to taking on a managing director role at Weber Shandwick at age 29.

Now leading Grayling, Blundell explains the strategic shifts she's driving, including the launch of Grayling Media, and discusses how the agency’s diverse client base serves as the perfect business case for why DEI is a business necessity, not just a 'tick box exercise'."

Credits:

Presenter: Éilis Cronin

Producer: Inga Marsden

Artwork: Jenny Hardy

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