Gray Areas: The Work Between the Lines

“We try to put the world into neat little boxes. But the real problems live between them.”

In this episode, Ben Aim, Managing Director at Blue Skies Consulting, revisits the concept he introduced years ago: gray areas — the murky spaces between teams, systems, and scopes that stall transformation efforts and often go unclaimed.

What began as a bold idea — creating a new role called the Process Integration Lead — has evolved through lived experience. Ben has led large-scale transformations across systems, data, and delivery. In this episode, he shares how his thinking has sharpened over time, why the role still matters, and what he’s learned from being the first person to actually step into it.

From rushed custom builds to assumption traps and missed handoffs, this conversation explores how transformation really breaks down — and how you can lead differently by noticing what others overlook.

🎧 Listen now to reframe how you see ownership, ambiguity, and the value of bridging the in-between.

📄 Bonus: Read Ben’s original article "Shining Light on the Gray Areas with Process Integration": https://bit.ly/grayareas-role

A production of Blue Skies Consulting

Executive Producer: Justin Nolte
Hosted by Kenis Folk
Guest Expert: Ben Aim
Content and Episode Planning by Giraud Jackson
Audio Engineering and Editing by Brandon Friedel