Grassroots Power: How Big I Michigan Supports Agents

In this episode of Insight, host Ariel Backus welcomes Jared Burkhart, CAE, CEO of Big I Michigan. Jared shares how his association advocates for insurance agents, supports their professional growth, and strengthens local communities. The discussion explores the impact of AI on the industry, the challenges of rising insurance costs, and why community-based agents remain so essential. Jared also reflects on his career path and highlights the power of grassroots advocacy in helping members navigate today’s fast-changing landscape.

MSAE Insight is produced by Association Briefings.

Show notes

Jared Burkhart is the CEO of Big I Michigan, the association for independent insurance agents. Jared's professional mission is to help others achieve at the highest level possible. He has a background in leading successful membership organizations in achieving their mission through data. Jared holds the Certified Association Executive (CAE) designation and is a Past Chairman of the Board of Directors for MSAE.