Grassroots Marketing features an exclusive interview with the incomparable Rohan Marley, a dynamic entrepreneur, former Miami Hurricane football sensation, and an esteemed scion of the iconic Marley family.

As the visionary co-founder of Lion Order, a proprietary cannabis brand now proudly available at Goldflower Cannabis, Rohan discussed the brand's profound connection to the spirit of Rastafari and the enduring legacy of his revered father, Bob Marley.

He delved into Lion Order's compelling philosophy and its deep roots in South Florida, highlighting Goldflower Cannabis's significant community impact. The conversation underscored the critical role of influential figures in championing cannabis legalization, while also exploring the Marley lineage's powerful message of unity and love, the pervasive cultural influence of Bob Marley's music and groundbreaking biopic, and the vital importance of preserving Miami's rich local culture.

Weed, an AI-powered, decentralized Web3 well-being platform, and founder Darin Phillips detailed its "uncensored and unfiltered" approach, providing personalized insights from petabytes of data.

Phillips discussed their licensing-based commercialization strategy, highlighting a significant partnership with Khalifa Kush for global expansion, and explained their plans for community engagement through a decentralized ecosystem and a robust cryptocurrency, "weed," developed by an experienced team.

Phillips also addressed the challenge of redefining the word "weed" from its negative connotations to represent well-being, citing inspiration from DJ Saul and Liquid Death, and outlined future plans including a Weed-branded beverage line launching in Q4 in Texas and Florida.

Craig Henderson, founder of Extract Labs, discussed the importance of terpenes over THC percentages in dictating cannabis effects, emphasizing the need for industry-wide consumer education on terpene profiles despite current labeling practices.

He also explored the potential for increased cannabis research and standardization, such as a universal cannabis aroma and flavor wheel, if cannabis were rescheduled. Craig additionally detailed Extract Labs' diverse product line and their Fetch for Pets line, which offers full-spectrum hemp oil products.