We hear from Steve Garner, VP of Cultivation at Ethos Cannabis. The discussion highlighted Ethos Cannabis's diverse approach, incorporating various facility types such as sealed greenhouses, indoor facilities with LED lighting, and two-tier vertical flower rooms, tailored to different regional regulations and climates. Technological advancements were a key focus, with emphasis on leveraging innovations from other horticultural fields and employing energy-efficient greenhouse systems to ensure high-quality production.

A strong commitment to sustainability and regenerative practices was evident, as demonstrated by their focus on energy efficiency, minimal pesticide use, and a simple cultivation program. Furthermore, the interview explored Ethos Cannabis's collaboration with Thomas Jefferson University, providing genetic resources for clinical research, particularly on minor cannabinoids and terpene profiles, to better understand the plant's therapeutic potential. The significance of regional branding was discussed, specifically the "Meg's County Grown" brand in Ohio, which underscores the connection to local agricultural heritage and the expertise of local cultivators.

Grassroots Marketing speaks with Brendon Robinson, co-founder of Mudd Brothers and the Minority Cannabis Academy. Robinson discusses Mudd Brothers' mission to elevate Black ownership and community impact within the cannabis industry, detailing their operations in New Jersey and expansion into Massachusetts. He also highlights the challenges faced by social equity operators and the importance of education and awareness to overcome government setbacks.

Robinson elaborates on the Minority Cannabis Academy's eight-week program, which provides free education and job placement assistance, as well as their successful collaboration with Ayr Wellness. The discussion covers navigating licensing processes in various states and the crucial need for support systems to ensure the success of social equity operators.

Grassroots Marketing talks with Scott Lynch from HashDash, a platform offering personalized cannabis recommendations. The platform uses an algorithm based on user experiences, social listening, and a questionnaire with data from a large number of strains and data points.

The goal of HashDash is to provide a consumer-centric approach, differentiating itself from competitors that primarily serve brands. The conversation also addressed challenges within the cannabis industry, such as misaligned incentives and a need for better consumer education and information.