Grande Dames, Patina & Patriarchs: Old Money’s Secrets to Aging Gracefully

Beauty fades. Fortunes vanish. But style—the kind old money has mastered—is eternal. In this week’s episode of Awkward Etiquette with Kiki Astor, we unravel the old money secret to staying unforgettable long after the roses wilt and the cheekbones soften. From patched Barbour jackets to grande dames in caftans, from Brooke Astor’s birthday notes to Diana Vreeland’s “garden in hell” apartment, this episode explores how true style outlasts both beauty and wealth.

We’ll meet the archetypes of age and authority—the Dowager, the Grande Dame, the Patriarch, the Patron, the Spinster Aunt, and more—each a living proof that permanence comes not from youth, but from cultivating eccentricity, rituals, and presence. Along the way, you’ll discover why old money never throws anything away, how to turn quirks into calling cards, and the simple rituals you can borrow to make yourself unforgettable in a disposable age.

If you’ve ever wondered why the old money aesthetic keeps trending—or how to build a style that even time can’t erase—this is the episode for you.