Graeme Watt on the Power of Storytelling and Digital Strategy

In this episode of I 501(c) You, we sit down with Graeme Watt, Principal and Lead Strategist at Anthem Creative, to explore why digital storytelling is the future of nonprofit fundraising. Graeme shares his powerful journey from launching a grassroots youth nonprofit to leading digital strategy at World Vision, and now running a global creative agency serving hundreds of nonprofits. He breaks down how storytelling drives donor engagement, why your board must prioritize a digital strategy, and how emerging technologies like AI are already transforming philanthropy. Whether you're a nonprofit leader, board member, or fundraiser, this episode will shift your mindset and equip you with actionable insights to thrive in today’s digital-first world.

Anthem Creative's Website

To learn more about S.A.N.:

​S.A.N.'s X Account​

​S.A.N.'s Website​

​S.A.N.'s Impact​

​Interview with S.A.N. and its creators​

​Rainforest Foundation US

Timestamps:

(00:00) Introducing Graeme Watt, Principle at Anthem Creative

(06:00) What do you mean by “digital?”

(07:15) How do you help nonprofits develop a digital storytelling strategy?

(10:10) Getting more funding digitally

(13:15) The importance of storytelling

(15:40) The future/present of AI fundraising and AI agents

(20:30) What is the responsibility of the board in the future?

(21:50) The future of AI for nonprofits and fundraising

(25:00) What is Anthem Creative?

(29:00) Advice to organizations

(32:14) Recapping with Read

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