Government Press Secretaries: How They Leak Stories to Control the News

Ever wonder how political spin really works? Former senior media adviser to Prime Minister Julia Gillard reveals the 60+ hour weeks, $200K salaries, and the behind-the-scenes tactics of Australia's political machine.WHAT IS THIS INTERVIEW ABOUT? Sean Kelly worked as a press secretary for Kevin Rudd and in a senior role for Julia Gillard. He pulls back the curtain on political communications in Australia. From "drops" (authorised leaks) to managing hostile media outlets.In this chat with the National Account’s Archie Milligan, Kelly explains what life is like for staffers, the real strategies they use and the schedules they keep.