Governments cannot afford to keep talking about AI as a future challenge when citizens are already expecting better, faster, and more human-centred services.

In this episode of GovComms, David Pembroke speaks with Pete Williams (Chief Edge Officer at Deloitte) about why the real risk is not moving too fast, but moving too slowly.

Together, they explore how AI can help government shift from clunky documents and static websites to conversational, accessible and practical service delivery. From internal capability and leadership to chatbots and global examples, this episode is a clear-eyed look at what government needs to do next and why the right time to act is now.

#GovComms #AI #government #communication #Deloitte

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Governments are full of data, but it’s insight that drives real change.

In this episode of GovComms, David Pembroke joins Garrett Tyler-Parker, Director of Analysis and Insights at Tourism Research Australia.

Together, they break down how good research transforms spreadsheets into strategy.

Garrett shares why formative research should shape a campaign from the start, how human stories give meaning to dashboards, and what’s changing fast as mobility data and AI enter the mix.

Find out how to make evidence easier to understand, harder to ignore, and far more useful for the people who need to act on it.

Key Points

• Insight beats information: government (and tourism) are awash with data, but the real job is turning the ‘what’ into the ‘so what’
• Start research early: use formative research to shape the campaign, rather than using it to evaluate after
• Blend big data with human context: numbers show patterns, but storytelling makes evidence more memorable

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As we step into 2026, now's the time to ensure everyone's voice is heard.

In this episode of GovComms, we revisit host David Pembroke's conversation with Richard Etienne: internal communications expert, author of The Introvert’s Survival Guide, and founder of The Introvert Space. Together, they explore how introverts can lead, influence, and thrive in workplaces that often reward volume over value.

From overcoming self-doubt to navigating hybrid work, Richard shares powerful, practical strategies to help introverts find their voice without having to shout. He also offers advice for leaders on how to build inclusive teams where every personality type can succeed.

Whether you identify as an introvert, manage one, or simply want to create more inclusive and effective teams, this episode is packed with eye-opening insights and actionable tips.

• Why introverts often go unheard and how to change that
• How to build your personal brand without self-promotion
• The hidden strengths introverts bring to leadership
• What Theresa May taught Richard about quiet influence at the top

• The Introvert Space | Richard Etienne
• The Introvert’s Survival Guide | Richard Etienne
• Quiet | Susan Cain
• Blog | GovComms Podcast

Hosted on Acast. See acast.com/privacy for more information.