Google’s AI Is Ready to Shop ‘Til It Drops: AI Mode Direct Offers Ads & Universal Commerce Protocol
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Google’s AI Is Ready to Shop ‘Til It Drops: AI Mode Direct Offers Ads & Universal Commerce Protocol
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This week on Marketing O’Clock: Campaign total budgets are rolling out globally for Search, PMax, and Shopping. Also, Google introduces the Universal Commerce Protocol and Direct Offers in AI Mode. Plus, Gemini launches Personal Intelligence.
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Intro - 00:00
📰 Main News
Campaign total budgets are now in open beta for Search, PMax, and Shopping globally - 6:23
Google AI Mode Direct Offers Ads & Universal Commerce Protocol - 8:09
Gemini introduces Personal Intelligence - 11:34
🛠️ Cool Tool - 16:02
🔥 Take of the Week - 16:48
⚡ Lightning Round ⚡
Paid - 19:21
Organic - 29:00
Social - 35:38
⚙️ Working hard, or Hardly Working - 38:57
🔎 ICYMI - 42:48
🧠 Must Read Marketing Article of the Week - 44:29
An Interview with Mordy Oberstein - 46:56