Google Search Engine Changes, GA4, AI for Marketers

Over the last few months, there has significant changes in the Google search engine algorithm which may have affected how your website traffic volumes and your search engine ranking. In today’s podcast, we discuss some of the most recent changes, we talk about GA4 and what the future holds with AI for digital marketing with some guidance. Hint: it’s all about EEAT.

We hope you enjoy this podcast; if you have any comments or would like to appear on a future podcast, please email us.

Search Engine Land

• The best word count for SEO... doesn't exist! - searchengineland.com
• https://searchengineland.com/google-removes-several-search-ranking-algorithm-updates-from-its-ranking-systems-page-395885
• https://searchengineland.com/google-page-experience-is-not-a-ranking-system-but-it-is-a-ranking-signal-399940

  Experimental Google AI Changes
  
  

• https://www.abc.net.au/news/science/2023-05-11/google-unveils-ai-generated-snapshot-for-search-results/102331786
• https://www.firstpost.com/world/googles-search-engine-to-get-more-personal-will-start-featuring-chat-soon-12564462.html

  EEAT
  
  

• https://www.searchenginejournal.com/google-e-e-a-t-how-to-demonstrate-first-hand-experience/474446/
• Wordstream - GA4 help

If you would like to share your thoughts and suggestions about how to manage this subject. Get in touch with us:

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LinkedIn: Gemma Walton

LinkedIn: Darren Winter

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