Google Analytics is closing - so whats next?

Google Analytics is closing - which might be a surprise for some. With so many businesses relying on the data and insight that it provides, many will be left asking why, and what next? 

In this episode, Adam + Simon discuss why Google is closing down analytics and what you can switch to instead.   

In this episode, we talk about the following alternatives to Google Analytics: 

https://usefathom.com 

https://plausible.io 

https://matomo.org 

https://www.monsterinsights.com 

Google official announcement of Google Analytics closing: 

https://support.google.com/analytics/answer/11583528